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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

AI’s Marketing Transformation: From Automation to Elevation

By David Billings

EPAM The Marketing Society Content
The brands who will define the next decade are not the ones that use AI first, but the ones that use it most thoughtfully.

Published on: 6 March 2025

Accelerate Action part 2

International Women's Day 2025

Image created by The Marketing Society
Part 2: This International Women's Day, discover powerful insights from industry leaders on how marketing can drive real change toward a world free from bias, stereotypes, and discrimination.

Published on: 6 March 2025

Accelerate Action

International Women's Day 2025

Image created by The Marketing Society
This International Women's Day, discover powerful insights from industry leaders on how marketing can drive real change toward a world free from bias, stereotypes, and discrimination.

Published on: 5 March 2025

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Case studies

2013 winner: DCLG, Not for profit - case study

2013 winner: DCLG, Not for profit

Fire Kills is a Department of Communities and Local Government (DCLG) marketing campaign which aims to reduce the number of people who die in accidental...

Published on: 15 October 2013

2013 highly commended: KFC, Social Media Marketing - case study

2013 commended: KFC, Social Media

This is a case study about how KFC got an audience to listen when they were ignoring new product news. And then prompted reconsideration of a brand firmly...

Published on: 30 September 2013

2013 winning case study: McLaren, Brand Extension - hear their story

2013 winner: Brand Extension

Ferrari. Lamborghini.

Even their names, written simply in black and white evoke strong emotions.

In an industry defined by desirability their products are...

Published on: 23 September 2013

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Podcasts

Swimming Upstream with Amy Edmondson

Amy C Edmondson is an engineer, a researcher, teacher, bestselling writer, the Novartis Professor of Leadership and Management at the Harvard Business School, -... https://podcasts.marketingsociety.com/episode/swimming-upstream-with-amy-edmondson 39:47 Thu, 14 Oct 2021 06:00:00 +0000

The Whole Marketer Ep1 - Resilience with Alice Ter Haar

Episode #1: In this episode, Abby discusses the soft skill of Resilience for marketers with the awesome human Alice Ter Haar – People Strategy and Development... https://podcasts.marketingsociety.com/episode/thewholemarketer-resilience 22:44 Thu, 07 Oct 2021 14:36:00 +0000
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Videos

Wake me up before you go-go

Wake Up! A new app

We have all

Wake me up before you go-go

Kate Unsworth on creating a future beyond the screen

Kate Unsworth: future beyond the screen

Part research lab, part design studio, Vinaya use technology to create wearable technology products for a more mindful generation.

Kate Unsworth on creating a future beyond the screen

Dave Trott on brands, storytelling and creativity

Dave Trott at our Fellows 2016

Dave's thoughts on brands staying relevant in the age of connections, storytelling and creativity.

Dave Trott on brands, storytelling and creativity

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