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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Part 1: Q&A with our 2025 Global Awards Judges

By Rachel Letham

The Marketing Society Global Awards Judges Q&A
Our 2025 Awards judges answer our questions on the importance of Awards, what they're looking for and what excites them about the future of marketing.

Published on: 16 January 2025

Member Interview with Anna-Karin Birnik

photo by Anna-Karin Birnik
Member Interview with Anna-Karin Birnik,  Fractional CMO | Freelance Consultant 

Published on: 15 January 2025

How CMOs Can Drive Growth by Aligning Profit with Purpose

TwentyFirstCenturyBrand Purpose x Profit - approved image
Organisations today must marry their purpose agenda with their core business model for commercial success and cultural value. TwentyFirstCenturyBrand explains how.

Published on: 14 January 2025

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Case studies

2013 highly commended: Subway Subcard, CRM - case study

2013 highly commended: Customer Relationship Marketing

Subway Subcard

Our 2012 SUBWAY® SUBCARD® CRM programme was a carefully-­phased, multi-­layered CRM programme that, despite being built from scratch from the start of 2012...

Published on: 6 June 2013

2013 highly commended: EDF Energy, Marketing comms - case study

2013 highly commended: Marketing Communications

EDF Energy overcame the restrictions and hostility towards the energy category, to create transformative communications in 2012.

The role of character

Using...

Published on: 6 June 2013

2013 highly commended: Unilever Flora Cuisine, Brand Extension - case study

2013 highly commended: Brand Extension

The Challenge

Flora is one of the best-known brands in Britain. However, in recent years, it had faced significant threats on two fronts. On the one hand, it...

Published on: 6 June 2013

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Podcasts

Michael Jager on designing brands people actually love

What does it mean for a brand to be a living idea? Why is the humanisation of brands so important? And why do ideas with substance really matter? Today I chat... https://podcasts.marketingsociety.com/episode/michael-jager-on-designing-brands-people-actually-love 48:52 Tue, 05 Oct 2021 09:20:00 +0000

On a Learning Journey with Gary Coombe

Gary Coombe is the CEO of Gillette, PandG, a wonderfully warm human and an absolute inspiration. He has learned a lot, and made mistakes, in his 35 years with... https://podcasts.marketingsociety.com/episode/on-a-learning-journey-with-gary-coombe 34:03 Fri, 01 Oct 2021 06:00:00 +0000
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Videos

Hugh Burkitt on transforming the role of marketing

Hugh Burkitt BrandConnect Delhi - Transforming the Role of Marketing

Hugh Burkitt, CEO, The Marketing Society, talks about global perspectives on the fundamental shift in the role of marketing and how marketers can transform i

Hugh Burkitt on transforming the role of marketing

CEO Conversation: Jayne-Anne Gadhia, Virgin Money

CEO Conversation: Jayne-Anne Gadhia, Virgin Money

Our series of CEO Conversations with Jayne-Anne Gadhia and Ray Snoddy.

CEO Conversation: Jayne-Anne Gadhia, Virgin Money

Groceries Not Guns - Moms Demand Action - USA

Groceries Not Guns

USA gun laws allow loaded weapons to be taken into stores.

Groceries Not Guns - Moms Demand Action - USA

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