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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

AI for Humanity

By Jeanne Lim

Photo by Michael Dziedzic on Unsplash
Jeanne advocates for humans to cultivate kindness and wisdom so that we can guide the development of AI systems to scale and amplify positive human values

Published on: 7 March 2024

In celebration of books: World Book Day

Marketing, Mindset and Growth

By Rachel Letham

Source Unsplash Credit Susan.Q Yin
Celebrating the joy, knowledge and wisdom a great book can bring; marketing, business and growth mindset books that have inspired and informed our community

Published on: 6 March 2024

Insights from our Esteemed Judges

The Marketing Society Awards 2024

Source and credit: TMS
Top marketing leaders share their perspectives on the importance of awards, tips for crafting compelling entries, and their criteria as judges.

Published on: 6 March 2024

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Case studies

2010: Change4Life, Launching New Brands: Case Study

Change4Life, Launching New Brands

Launching New Brands | Change4Life

Snapshot

The Change4Life brand was developed to target childhood obesity and promote a healthier lifestyle and has already made a measurable difference in...

Published on: 6 June 2012

2010: British Gas, Brand Revitalisation: Case Study

British Gas, Brand Revitalisation

British Gas - Brand Revitalisation

Snapshot

The UK’s leading energy supplier turbo-charged its brand performance by going back to customer basics and rising above price-led promotions.

Key...

Published on: 6 June 2012

2010: Aviva, Global Branding: Case Study

Aviva, Global Branding

Aviva, Global Branding

Snapshot

Aviva successfully managed a massively complex crossborder rebranding programme to fulfil its ambitious vision of strengthening its bond with customers...

Published on: 5 June 2012

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Podcasts

Swimming Upstream with Amy Edmondson

Amy C Edmondson is an engineer, a researcher, teacher, bestselling writer, the Novartis Professor of Leadership and Management at the Harvard Business School, -... https://podcasts.marketingsociety.com/episode/swimming-upstream-with-amy-edmondson 39:47 Thu, 14 Oct 2021 06:00:00 +0000

The Whole Marketer Ep1 - Resilience with Alice Ter Haar

Episode #1: In this episode, Abby discusses the soft skill of Resilience for marketers with the awesome human Alice Ter Haar – People Strategy and Development... https://podcasts.marketingsociety.com/episode/thewholemarketer-resilience 22:44 Thu, 07 Oct 2021 14:36:00 +0000
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Videos

Crawford Hollingworth talks behavioural economics

Crawford Hollingworth at our Fellows Party

Crawford Hollingworth on behavioural economics at our Fellows Cocktail Party.

Crawford Hollingworth talks behavioural economics

Big Brother House - IKEA - Israel

Big Brother House

Big Brother is the biggest TV show in Israel.

Big Brother House - IKEA - Israel

Hyper Reality … Living in a future with Google Glass on steroids

Hyper Reality

Do you sometimes feel a little overwhelmed by the future, the speed of change, the possibilities of tech tomorrow? We haven’t even started yet.

Hyper Reality … Living in a future with Google Glass on steroids

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