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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Meet our 2022 Changemakers

Interviews with our Annual Conference speakers

Source: Baz
Ahead of our Annual Conference, we caught up with some of our inspirational speakers to find out what being a changemaker means to them.

Published on: 19 October 2022

Government gets serious about consumer protection

New consumer protection is grounded in behavioural science.

By The Behavioural Architects

Source: Unsplash, Credit: Scott Graham
The rising cost of living and recession is already changing financial habits and pushing consumers to find new ways to manage and make their money go further.

Published on: 14 October 2022

Strong employer brands provide opportunity to compete in the ‘war for talent’

EBOTY SUNSHINE
The “War for Talent”, the “Great Resignation” – dramatic rhetoric perhaps, but surprisingly not entirely hyperbolic as 2022 has seen unprecedented demand for talent.

Published on: 12 October 2022

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Case studies

2010: Hovis, Brand Revitalisation - Case Study

Hovis, Brand Revitalisation

Brand Revitalisation | Hovis

Snapshot

A powerful and consistent marketing campaign brought a languishing brand back to life.

Key insights

  • Mounting a well-coordinated, carefully...

Published on: 6 June 2012

2010: Harlequins, Marketing Communications - Case Study

Harlequins, Marketing Communications

Marketing Communications | Harlequins

Snapshot

Despite a tight budget a clever marketing campaign attracted a sell-out crowd for a Harlequins match that has turned into a brand in its own right.

Key...

Published on: 6 June 2012

2010: Change4Life, Launching New Brands: Case Study

Change4Life, Launching New Brands

Launching New Brands | Change4Life

Snapshot

The Change4Life brand was developed to target childhood obesity and promote a healthier lifestyle and has already made a measurable difference in...

Published on: 6 June 2012

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Podcasts

Swimming Upstream with Amy Edmondson

Amy C Edmondson is an engineer, a researcher, teacher, bestselling writer, the Novartis Professor of Leadership and Management at the Harvard Business School, -... https://podcasts.marketingsociety.com/episode/swimming-upstream-with-amy-edmondson 39:47 Thu, 14 Oct 2021 06:00:00 +0000

The Whole Marketer Ep1 - Resilience with Alice Ter Haar

Episode #1: In this episode, Abby discusses the soft skill of Resilience for marketers with the awesome human Alice Ter Haar – People Strategy and Development... https://podcasts.marketingsociety.com/episode/thewholemarketer-resilience 22:44 Thu, 07 Oct 2021 14:36:00 +0000
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Videos

Crawford Hollingworth talks behavioural economics

Crawford Hollingworth at our Fellows Party

Crawford Hollingworth on behavioural economics at our Fellows Cocktail Party.

Crawford Hollingworth talks behavioural economics

Big Brother House - IKEA - Israel

Big Brother House

Big Brother is the biggest TV show in Israel.

Big Brother House - IKEA - Israel

Hyper Reality … Living in a future with Google Glass on steroids

Hyper Reality

Do you sometimes feel a little overwhelmed by the future, the speed of change, the possibilities of tech tomorrow? We haven’t even started yet.

Hyper Reality … Living in a future with Google Glass on steroids

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