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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Invest in women: Accelerate progress

International Women's Day 2024

Source and credit: TMS
the importance of investing in women and girls to accelerate progress towards gender equality, featuring perspectives from various leaders across industries

Published on: 5 March 2024

Responsible advertising can drive better business results

By Marc Zander

Source and credit: TMS
From our OnesToWatch programme a spotlight on responsible advertising

Published on: 27 February 2024

A rich conversation

about The Marketing Leaders Programme

By Piers Newson-Smith

Source and credit: TMS
Piers Newson-Smith reflects on The Marketing Leaders programme and the chance to reconnect at the recent 20th anniversary event

Published on: 26 February 2024

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Case studies

2010: Audi, Sustaining the Brand Promise - Case Study

Audi, Sustaining the Brand Promise

Audi | Sustaining the Brand Promise

Snapshot

A consistently high standard of car marketing has turned Audi into an iconic, best-selling brand in the UK.

Key insights

  • Audi has championed...

Published on: 5 June 2012

2010: Ariel, Marketing for Sustainable Consumption, Case Study

Ariel, Marketing for Sustainable Consumption

Ariel | Marketing for Sustainable Consumption

Snapshot

Ariel’s campaign to get consumers to wash clothes at lower temperatures persuaded them that they could do something to battle climate change.

Key...

Published on: 5 June 2012

2009: UPS, Creating Loyal Relationships - Case Study

UPS, Creating Loyal Relationships

By creating an appealing desktop gadget to help its time-pressurised customers UPS successfully attracted new users.

Key insights

  • UPS needed to grow and...

Published on: 9 May 2012

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Podcasts

Michael Jager on designing brands people actually love

What does it mean for a brand to be a living idea? Why is the humanisation of brands so important? And why do ideas with substance really matter? Today I chat... https://podcasts.marketingsociety.com/episode/michael-jager-on-designing-brands-people-actually-love 48:52 Tue, 05 Oct 2021 09:20:00 +0000
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Videos

Just - WWF - Australia

Just - WWF
In a campaign to reduce the amount of plastic containers and chemicals

Just - WWF - Australia

"Touch the Pickle" - Whisper - India

Touch the Pickle

In India, periods remain a taboo subject and undermine women's confidence.

"Touch the Pickle" - Whisper - India

"Feliz Dia Hombres" - Urufarma - Uruguay

"Feliz Dia Hombres"
Urufarma is the Uruguayan leader in female contraceptives and they launched a film

"Feliz Dia Hombres" - Urufarma - Uruguay

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