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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

A strong client-agency relationship - it’s all about the ‘good’ brief

By Andrew Armitage

Source: Unsplash, Credit: charlesdeluvio
How a company briefs its agency - new or old - will greatly impact the work it receives. So, in the world of web design, what does a good agency brief look like? 

Published on: 11 October 2022

In-house in-unison. A client and a creative give you a sneak peek into their in-house lives.

Source: Unsplash, Credit: S O C I A L . C U T
To in-house or not to in-house, that is, apparently, the question everyone in the industry is asking. From our perspective, the answer is simple and straightforward.

Published on: 11 October 2022

Six innovative eCommerce trends to watch in 2022

By Glyn Shadwell

Source: Pixabay, Credit: Karolina Grabowska
To stand out above the rest, e-commerce businesses need to innovate. They need to carve out experiences that take every single customer touchpoint into consideration.

Published on: 30 September 2022

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Case studies

2010: British Gas, Brand Revitalisation: Case Study

British Gas, Brand Revitalisation

British Gas - Brand Revitalisation

Snapshot

The UK’s leading energy supplier turbo-charged its brand performance by going back to customer basics and rising above price-led promotions.

Key...

Published on: 6 June 2012

2010: Aviva, Global Branding: Case Study

Aviva, Global Branding

Aviva, Global Branding

Snapshot

Aviva successfully managed a massively complex crossborder rebranding programme to fulfil its ambitious vision of strengthening its bond with customers...

Published on: 5 June 2012

2010: Audi, Sustaining the Brand Promise - Case Study

Audi, Sustaining the Brand Promise

Audi | Sustaining the Brand Promise

Snapshot

A consistently high standard of car marketing has turned Audi into an iconic, best-selling brand in the UK.

Key insights

  • Audi has championed...

Published on: 5 June 2012

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Podcasts

Michael Jager on designing brands people actually love

What does it mean for a brand to be a living idea? Why is the humanisation of brands so important? And why do ideas with substance really matter? Today I chat... https://podcasts.marketingsociety.com/episode/michael-jager-on-designing-brands-people-actually-love 48:52 Tue, 05 Oct 2021 09:20:00 +0000
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Videos

Just - WWF - Australia

Just - WWF
In a campaign to reduce the amount of plastic containers and chemicals

Just - WWF - Australia

"Touch the Pickle" - Whisper - India

Touch the Pickle

In India, periods remain a taboo subject and undermine women's confidence.

"Touch the Pickle" - Whisper - India

"Feliz Dia Hombres" - Urufarma - Uruguay

"Feliz Dia Hombres"
Urufarma is the Uruguayan leader in female contraceptives and they launched a film

"Feliz Dia Hombres" - Urufarma - Uruguay

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