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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

From Thinkbox Profit Ability 2:The new business case for advertising

Profit Ability 2: Setting the scene Thinkbox
Thinkbox’s award-winning advertising effectiveness study, Profit Ability 2 is packed with invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 

Published on: 20 December 2024

Three Strategic Lenses for Brand Evolution

By Adam Breedon

Source Canva Credit Chaofann from Getty Images
I've learned that transforming a brand is both an art and a science. It isn't just about changing a logo or updating a website - it's about reimagining your organization's identity and communicating that evolution effectively.

Published on: 20 December 2024

Fellows Interview with Sally Edwards

Sally Edwards Fellow of The Marketing Society
Fellows interview with Sally Edwards, Senior Adviser, Leisure Events and Festivals at Dubai Economy and Tourism

Published on: 19 December 2024

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Case studies

2013 highly commended: O2 Guru, Content Marketing - case study

2013 highly commended: Content Marketing

Telefonica O2 Gurus

Expanding the `Guru' experience

In 2009 O2 launched Gurus, in-store tech experts offering free, impartial advice. They had no sales targets, so could focus...

Published on: 6 June 2013

2013 Highly Commended: RSA, Marketing Leadership - case study

2013 Highly Commended: Marketing Leadership

RSA, Raising the Bar

In 2011, it became clear that RSA’s marketing structure (with a large Group Corporate Centre Marketing function) was not delivering the desired results. The...

Published on: 6 June 2013

2013 highly commended: Just Eat, Brand Activation - case study

2013 highly commended: Brand Activation

Just Eat, Brand Activation

“Don’t Cook JUST EAT”

This is the story of how a small challenger brand took the bold decision to grow itself into a big brand, by becoming the thought leader...

Published on: 5 June 2013

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Podcasts

Visual search and the future of e-commerce with Rory McEntee from Gymbox

On the latest episode of the Shiny New Object podcast, Gymbox Brand and Marketing Director Rory McEntee talks about asking for forgiveness, not permission, and... https://podcasts.marketingsociety.com/episode/visual-search-and-the-future-of-e-commerce-with-rory-mcentee-from-gymbox 28:42 Thu, 30 Sep 2021 11:39:00 +0000
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Videos

LinkedIn's Jeff Weiner on transforming the way the world works

BrandConnect Delhi: Jeff Weiner

Watch as Jeff Weiner, CEO, LinkedIn and Shannon Stubo, CMO, LinkedIn engage in a fireside chat about the critical role that marketing plays in building an or

LinkedIn's Jeff Weiner on transforming the way the world works

BrandConnect Delhi - Transforming the Nation's Brand

BrandConnect Delhi - Transforming the Nation's Brand

Learn about the concept of ‘Nation Branding’ and learn about the best practices for creating highly visible campaigns that define an industry and country on

BrandConnect Delhi - Transforming the Nation's Brand

Highlights from BrandConnect Delhi

Highlights from BrandConnect Delhi

Relive the exciting moments of BrandConnect Delhi which brought together marketing leaders from across the globe for an evening of inspirational learning and

Highlights from BrandConnect Delhi

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