Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Profit Ability 2: Channel Analysis

The new business case for advertising

Profit Ability 2: Setting the scene Thinkbox
Gain a deeper understanding of which sectors different media are most effective for and how they should be integrated into the channel mix. 

Published on: 19 December 2024

Fellows Interview with Scott Morrison

image provided by scott
Fellows interview with Scott Morrison founder at the Boom!

Published on: 19 December 2024

Profit Ability 2: Sector Analysis

The new business case for advertising

Profit Ability 2: Setting the scene Thinkbox
Data offering a unique reference point for marketers in the UK, based on real spend

Published on: 18 December 2024

All Think Pieces

Case studies

2013 highly commended: Mondelez Philadephia/Cadbury, Brand Extension - case study

2013 highly commended: Brand Extension

Revolutionising cheese

This submission shows how Philadelphia revolutionised the cheese aisle with a brand extension that not only built on Philadelphia’s...

Published on: 5 June 2013

2012: Thorntons, Teamwork Award - Case Study

Thorntons, Teamwork Award

Thorntons, Teamwork Award winner

Business objectives:

1. Creating wonder and raising awareness of the Thorntons brand amongst new and lapsed customers, reestablishing Thorntons relevancy and...

Published on: 1 June 2013

2012: ASOS, Mobile Marketing - Case Study - Highly commended

Asos, Mobile Marketing

Asos - discover fashion online - logo

Executive summary
ASOS Savvy Sunday was our flagship campaign for the Christmas period, building momentum and excitement within our busiest retail season. Each...

Published on: 1 June 2013

See all case studies

Podcasts

Values for a Life Economy with Kim Polman

This weeks guest is Kim Polman, Co-Founder and Chair of Reboot the Future. She inspired Katz to build the Imaginal Leadership story into the core of the bible... https://podcasts.marketingsociety.com/episode/values-for-a-life-economy-with-kim-polman 35:18 Thu, 23 Sep 2021 06:00:00 +0000

How Being Paid By the Hour Effects Our Evaluation of Time

How much are you worth per hour? If you need a calculator to figure that out, then stop, you might be one of fortunate ones, and not for reasons you might think... https://podcasts.marketingsociety.com/episode/how-being-paid-by-the-hour-effects-our-evaluation-of-time 32:04 Wed, 22 Sep 2021 11:32:00 +0000
See all podcasts

Videos

BrandConnect Delhi - Welcome and Introduction

BrandConnect Delhi - Welcome and Conclusion

Virginia Sharma, Director of Marketing Solutions, LinkedIn India, kicks off the evening as she presents about the current digital landscape and highlighting

BrandConnect Delhi - Welcome and Introduction

CEO Conversation: Q&A with Jayne-Anne Gadhia

CEO Conversation with Jayne-Anne Gadhia

Taken from our CEO Conversation series, here we have the Q&A section of our event with Virgin Money's CEO, Jayne-Anne Gadhia.

CEO Conversation: Q&A with Jayne-Anne Gadhia

Highlights of our CEO Conversation with Jayne-Anne Gadhia

CEO Conversation with Jayne-Anne Gadhia

Ray Snoddy sat down with the CEO of Virgin Money, Jayne-Anne Gadhia, to get her thoughts on leadership, purpose, and lots more.

Highlights of our CEO Conversation with Jayne-Anne Gadhia

See all videos