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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Mid-Day Squares- on entrepreneurial thinking & doing things differently  

By Ruth Fittock

Ruth Fittock Power of Entrepreneurial thinking for brands

Mid-Day Squares is one of the most exciting food & drink companies today, having just sold their 40th million chocolate bar in North America, they share...

Published on: 20 September 2024

All That Matters 2024

By Rohan Lightfoot

All that Matters event official photo
Member Rohan Lightfoot reviews Singapore's All That Matters conference and reveals his top take-outs from this eclectic, multitrack event.

Published on: 19 September 2024

Unlocking Impact: The Transformative Power of Effective B2B Marketing

By Rationale

Rationale think piece
Rationale, session sponsor at the Scotland Changemakers Conference, discuss the shrinking of marketing budgets, the simultaneous rise in marketing costs, and how to navigate these challenges.

Published on: 18 September 2024

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Case studies

2009: Sky+, Customer Insight - Case Study

Sky+, Customer Insight

Sky+, Customer Insight

Customer insight helped Sky engage successfully with a new and hard-to-reach audience for the Sky+ brand.

Key insights

  • The compelling insight that Sky...

Published on: 9 May 2012

2009: Shell, Organising for Good Marketing: Case Study

Shell, Organising for Good Marketing

A comprehensive marketing capability programme had a significant impact on Shell’s ability to attract the best people.

Key insights

  • Shell had to find a way...

Published on: 9 May 2012

2009: More Th>n, Creating Loyal Relationships - Case Study

More Th>n, Creating Loyal Relationships

More Th>n, Creating Loyal Relationships

More Th>n enjoyed a resurgence in loyalty when it offered customers their own personal contact manager.

Key insights

  • In a commoditised market More Th>n...

Published on: 9 May 2012

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Podcasts

On a Learning Journey with Gary Coombe

Gary Coombe is the CEO of Gillette, PandG, a wonderfully warm human and an absolute inspiration. He has learned a lot, and made mistakes, in his 35 years with... https://podcasts.marketingsociety.com/episode/on-a-learning-journey-with-gary-coombe 34:03 Fri, 01 Oct 2021 06:00:00 +0000

Visual search and the future of e-commerce with Rory McEntee from Gymbox

On the latest episode of the Shiny New Object podcast, Gymbox Brand and Marketing Director Rory McEntee talks about asking for forgiveness, not permission, and... https://podcasts.marketingsociety.com/episode/visual-search-and-the-future-of-e-commerce-with-rory-mcentee-from-gymbox 28:42 Thu, 30 Sep 2021 11:39:00 +0000
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Videos

Ian Pearman on changing brands at our Fellows

Ian Pearman at our Fellows 2016

AMV BBDO's Ian Pearman on changing brands at our Fellows Cocktail Party 2016.

Ian Pearman on changing brands at our Fellows

Roisin Donnelly on staying current in digital

Roisin Donnelly at our Fellows 2016

Roisin Donnelly on staying true to your consumer  at our Fellows Cocktail Party 2016.

Roisin Donnelly on staying current in digital

Maltesers look on the light side of disability

Light Side of Disability

Channel 4 has staked £1million of its commercial airtime as a prize in a major new initiative designed to encourage brands and media and creative agencies to

Maltesers look on the light side of disability

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