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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Why stress can stimulate innovation

By Glyn Shadwell

Source: Pixabay
Being tied to a safe approach doesn’t do us any favours, because it hinders our ability to innovate. It prevents us from growing and developing.

Published on: 30 September 2022

Six ways marketers can use tech to stay ahead of the innovation curve

By Glyn Shadwell

Source: Pixabay, Credit: Gerd Altmann
How can marketers keep up with the pace of change? Glyn Shadwell shares six areas in which technology is helping to drive innovation in marketing right now.

Published on: 30 September 2022

Employer Brands of the Year 2022

Nominations wanted

EBOTY 2022
We're looking for nominations of less than 200 words for client and agency organisations for our Employer Brands of the Year awards.

Published on: 19 September 2022

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Case studies

2010: Ariel, Marketing for Sustainable Consumption, Case Study

Ariel, Marketing for Sustainable Consumption

Ariel | Marketing for Sustainable Consumption

Snapshot

Ariel’s campaign to get consumers to wash clothes at lower temperatures persuaded them that they could do something to battle climate change.

Key...

Published on: 5 June 2012

2009: UPS, Creating Loyal Relationships - Case Study

UPS, Creating Loyal Relationships

By creating an appealing desktop gadget to help its time-pressurised customers UPS successfully attracted new users.

Key insights

  • UPS needed to grow and...

Published on: 9 May 2012

2009: Sky+, Customer Insight - Case Study

Sky+, Customer Insight

Sky+, Customer Insight

Customer insight helped Sky engage successfully with a new and hard-to-reach audience for the Sky+ brand.

Key insights

  • The compelling insight that Sky...

Published on: 9 May 2012

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Podcasts

On a Learning Journey with Gary Coombe

Gary Coombe is the CEO of Gillette, PandG, a wonderfully warm human and an absolute inspiration. He has learned a lot, and made mistakes, in his 35 years with... https://podcasts.marketingsociety.com/episode/on-a-learning-journey-with-gary-coombe 34:03 Fri, 01 Oct 2021 06:00:00 +0000

Visual search and the future of e-commerce with Rory McEntee from Gymbox

On the latest episode of the Shiny New Object podcast, Gymbox Brand and Marketing Director Rory McEntee talks about asking for forgiveness, not permission, and... https://podcasts.marketingsociety.com/episode/visual-search-and-the-future-of-e-commerce-with-rory-mcentee-from-gymbox 28:42 Thu, 30 Sep 2021 11:39:00 +0000
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Videos

Missing Type - NHS Blood and Transplant - UK

Missing Type

In the past decade there has been a 40% decrease in blood donors.

Missing Type - NHS Blood and Transplant - UK

Restart - Porto Alegre City Office of Health - Brazil

Restart
Imagine being able to turn a "game over" into a new life for real people.

Restart - Porto Alegre City Office of Health - Brazil

Labels Against Women? - Pantene - Philippines

Labels Against Women?

The United Nations used the "Labels Against Women" Pantene advertising to open

Labels Against Women? - Pantene - Philippines

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