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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

In a year of volatility

focus on fundamentals AND intelligent iteration

By Priyanka Nath

Photo by Jason Goodman on Unsplash
It’s tempting to swirl or get paralyzed by volatility if you’re a marketer in 2024. But we have a valuable opportunity to hit reset. 

Published on: 22 February 2024

The Untapped Power of Employee Advocacy

in B2B Marketing

By Garima Mamgain

Photo by airfocus on Unsplash
Elongated sales cycles, expanding buying committees, and the constant battle against the status quo, B2B marketers face a myriad of challenges.

Published on: 22 February 2024

Why First-Party-Data is Your Key to the Future of Loyalty

By Belinda Clark

Photo by charlesdeluvio on Unsplash
The importance of data-driven insights for brands to adapt to consumers' evolving situations and foster more meaningful customer relationships.

Published on: 21 February 2024

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Case studies

2009: Sky+, Customer Insight - Case Study

Sky+, Customer Insight

Sky+, Customer Insight

Customer insight helped Sky engage successfully with a new and hard-to-reach audience for the Sky+ brand.

Key insights

  • The compelling insight that Sky...

Published on: 9 May 2012

2009: Shell, Organising for Good Marketing: Case Study

Shell, Organising for Good Marketing

A comprehensive marketing capability programme had a significant impact on Shell’s ability to attract the best people.

Key insights

  • Shell had to find a way...

Published on: 9 May 2012

2009: More Th>n, Creating Loyal Relationships - Case Study

More Th>n, Creating Loyal Relationships

More Th>n, Creating Loyal Relationships

More Th>n enjoyed a resurgence in loyalty when it offered customers their own personal contact manager.

Key insights

  • In a commoditised market More Th>n...

Published on: 9 May 2012

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Podcasts

On a Learning Journey with Gary Coombe

Gary Coombe is the CEO of Gillette, PandG, a wonderfully warm human and an absolute inspiration. He has learned a lot, and made mistakes, in his 35 years with... https://podcasts.marketingsociety.com/episode/on-a-learning-journey-with-gary-coombe 34:03 Fri, 01 Oct 2021 06:00:00 +0000

Visual search and the future of e-commerce with Rory McEntee from Gymbox

On the latest episode of the Shiny New Object podcast, Gymbox Brand and Marketing Director Rory McEntee talks about asking for forgiveness, not permission, and... https://podcasts.marketingsociety.com/episode/visual-search-and-the-future-of-e-commerce-with-rory-mcentee-from-gymbox 28:42 Thu, 30 Sep 2021 11:39:00 +0000
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Videos

Missing Type - NHS Blood and Transplant - UK

Missing Type

In the past decade there has been a 40% decrease in blood donors.

Missing Type - NHS Blood and Transplant - UK

Restart - Porto Alegre City Office of Health - Brazil

Restart
Imagine being able to turn a "game over" into a new life for real people.

Restart - Porto Alegre City Office of Health - Brazil

Labels Against Women? - Pantene - Philippines

Labels Against Women?

The United Nations used the "Labels Against Women" Pantene advertising to open

Labels Against Women? - Pantene - Philippines

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