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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Board Member Interview with Emma Cantwell

source and credit : Emma
Member Interview with Emma Cantwell, Director of Marketing and Communications, Mohamed bin Zayed University of Artificial Intelligence.

Published on: 16 February 2024

Rallying Communities

Myths and Mindset Shifts

By Michelle Koh

Source and Credit: Baz london
Debunking three common myths that brands have about community

Published on: 14 February 2024

Advisory Board interview with David Haggerty

Co-Founder of ALT

David Haggerty
We chat to David Haggerty, Co-Founder of ALT as he joins the Advisory Board in Scotland.

Published on: 7 February 2024

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Case studies

2009: alli, New Brands - Case Study

alli, Launching New Brands

alli, Launching New Brands

Snapshot

The company rewrote the rules of the weight loss category with the ambitious launch of a revolutionary new brand.

Key insights

  • Launching a radical...

Published on: 5 May 2012

2009: O2 Brand Extension - Case Study

O2, Brand Extension

O2 Brand Extension

Snapshot

O2 undertook an imaginative brand extension into entertainment which increased customer loyalty and helped create the world’s most popular music venue...

Published on: 5 May 2012

2008: Pedigree, Marketing Communications - Case Study

2008: Pedigree, Marketing Communications

Pedigree, Marketing Communications

A thoughtful and heart-warming campaign put Pedigree at the forefront of helping homeless dogs.

Key insights

  • • Love of dogs is at the heart of the Pedigree...

Published on: 9 April 2012

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Podcasts

Values for a Life Economy with Kim Polman

This weeks guest is Kim Polman, Co-Founder and Chair of Reboot the Future. She inspired Katz to build the Imaginal Leadership story into the core of the bible... https://podcasts.marketingsociety.com/episode/values-for-a-life-economy-with-kim-polman 35:18 Thu, 23 Sep 2021 06:00:00 +0000
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Videos

"This Girl Can" - Sport England - UK

"This Girl Can"

This campaign was based on the insight that many women don't exercise

"This Girl Can" - Sport England - UK

Inspirational Breakfast: Parag Khanna & Connectography

Parag Khanna

Parag is a leading global strategist, world traveller and best-selling author.

Inspirational Breakfast: Parag Khanna & Connectography

3 great ads: Alistair Macrow, McDonald's

3 great ads: Alistair Macrow, McDonald's

The Marketing Society’s 2016 Marketer of the Year, Alistair Macrow of McDonald’s, features in this short film in which he discusses the three great ads he lo

3 great ads: Alistair Macrow, McDonald's

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