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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Growth Mindset - 'The Power of Yet'

By Abigail Dixon

Source Pixabay Credit Glen Kelp
The power of 'yet' in self-talk is a key component to a growth mindset, encouraging perseverance and positivity in the face of challenges.

Published on: 18 September 2024

The Ogilvy Lecture from Amplify

Pete Markey at Amplify
Watch this year's Ogilvy Lecture, delivered by Boots CMO Pete Markey, at this year's Amplify Marketing Festival.

Published on: 17 September 2024

Is your brand suffering from an attention deficit?

By Rohan Lightfoot

Source Istock Credit Charday Penn
Digital dominance creates attention deficit; entertainment might restore advertising effectiveness. Let's look at the problem first

Published on: 12 September 2024

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Case studies

2009: alli, New Brands - Case Study

alli, Launching New Brands

alli, Launching New Brands

Snapshot

The company rewrote the rules of the weight loss category with the ambitious launch of a revolutionary new brand.

Key insights

  • Launching a radical...

Published on: 5 May 2012

2009: O2 Brand Extension - Case Study

O2, Brand Extension

O2 Brand Extension

Snapshot

O2 undertook an imaginative brand extension into entertainment which increased customer loyalty and helped create the world’s most popular music venue...

Published on: 5 May 2012

2008: Pedigree, Marketing Communications - Case Study

2008: Pedigree, Marketing Communications

Pedigree, Marketing Communications

A thoughtful and heart-warming campaign put Pedigree at the forefront of helping homeless dogs.

Key insights

  • • Love of dogs is at the heart of the Pedigree...

Published on: 9 April 2012

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Podcasts

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Videos

Billboard Beds - MoltyFoam - Pakistan

Billboard Beds

Many cities in Pakistan are full of labourers sleeping on pavements at night.

Billboard Beds - MoltyFoam - Pakistan

Ruth Rowan on what we can learn from Hong Kong

Ruth Rowan at our Fellows 2016

Ruth Rowan on what Londoners can learn from Hong Kong marketers

Ruth Rowan on what we can learn from Hong Kong

Robert Moberly on the importance of design

Robert Moberly at our Fellows 2016

Robert Moberly talks design and brand relevance at our Fellows Cocktail Party 2016.

Robert Moberly on the importance of design

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