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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

It’s time to step up your marketing game

How Survivors can bring themselves back to a Thriver mindset

By Michele McGrath

Source: Unsplash, Credit: Austin Neill
Why have some marketers continued to thrive while others have barely survived? What do the survivors need to do to step up their marketing game?

Published on: 7 September 2022

Three reasons why risk-taking is essential to marketing success

By Glyn Shadwell

Source: Pixabay, Credit: geralt
To innovate, we need to move away from the comfort zones we’ve created and into stretch zones, where risk is seen as an opportunity, not a threat.

Published on: 6 September 2022

The Innovation Mindset

Seven ways to build innovation into your company culture

By Glyn Shadwell

Source: Pexels, Credid: Tairon Fernandez
The key to building an ‘innovation mentality’ lies in the processes, mental models, and ways of thinking that make up a company.

Published on: 6 September 2022

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Case studies

2009: Shell, Organising for Good Marketing: Case Study

Shell, Organising for Good Marketing

A comprehensive marketing capability programme had a significant impact on Shell’s ability to attract the best people.

Key insights

  • Shell had to find a way...

Published on: 9 May 2012

2009: More Th>n, Creating Loyal Relationships - Case Study

More Th>n, Creating Loyal Relationships

More Th>n, Creating Loyal Relationships

More Th>n enjoyed a resurgence in loyalty when it offered customers their own personal contact manager.

Key insights

  • In a commoditised market More Th>n...

Published on: 9 May 2012

2009: alli, New Brands - Case Study

alli, Launching New Brands

alli, Launching New Brands

Snapshot

The company rewrote the rules of the weight loss category with the ambitious launch of a revolutionary new brand.

Key insights

  • Launching a radical...

Published on: 5 May 2012

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Podcasts

Values for a Life Economy with Kim Polman

This weeks guest is Kim Polman, Co-Founder and Chair of Reboot the Future. She inspired Katz to build the Imaginal Leadership story into the core of the bible... https://podcasts.marketingsociety.com/episode/values-for-a-life-economy-with-kim-polman 35:18 Thu, 23 Sep 2021 06:00:00 +0000
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Videos

"This Girl Can" - Sport England - UK

"This Girl Can"

This campaign was based on the insight that many women don't exercise

"This Girl Can" - Sport England - UK

Inspirational Breakfast: Parag Khanna & Connectography

Parag Khanna

Parag is a leading global strategist, world traveller and best-selling author.

Inspirational Breakfast: Parag Khanna & Connectography

3 great ads: Alistair Macrow, McDonald's

3 great ads: Alistair Macrow, McDonald's

The Marketing Society’s 2016 Marketer of the Year, Alistair Macrow of McDonald’s, features in this short film in which he discusses the three great ads he lo

3 great ads: Alistair Macrow, McDonald's

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