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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

An interview with Joe Pullos

Our Singapore Board Member

Joe Pullos
Joe believes in the power of creativity to drive change and has over 20 years of experience in leading customer experience, brand strategy and creative execution.

Published on: 2 September 2022

Three reasons marketers should choose the path of innovation

By Glyn Shadwell

Source: Pexels, Credit: Kaboompics .com
Marketers continue to search for the ‘next big thing’ that will make their campaigns pop. And rooted at the heart of this ‘next big thing’ is innovation.

Published on: 31 August 2022

Unlocking the key to innovation

What is it and how does it occur?

By Glyn Shadwell

Source: Pexels, Credit: Johannes Plenio
In this article, we strip back the covers on innovation and explore the processes that you can incorporate across your own organisation to encourage it to take root.

Published on: 31 August 2022

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Case studies

2009: O2 Brand Extension - Case Study

O2, Brand Extension

O2 Brand Extension

Snapshot

O2 undertook an imaginative brand extension into entertainment which increased customer loyalty and helped create the world’s most popular music venue...

Published on: 5 May 2012

2008: Pedigree, Marketing Communications - Case Study

2008: Pedigree, Marketing Communications

Pedigree, Marketing Communications

A thoughtful and heart-warming campaign put Pedigree at the forefront of helping homeless dogs.

Key insights

  • • Love of dogs is at the heart of the Pedigree...

Published on: 9 April 2012

2008: Keep Britain Tidy, Social Marketing: Case Study

Keep Britain Tidy, Social Marketing

Social Marketing | Keep Britain Tidy

Snapshot

Keep Britain Tidy’s campaign played on young men’s desire to appear desirable by equating dropping litter with looking like a pig.

Key insights

  • ...

Published on: 6 April 2012

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Podcasts

How Being Paid By the Hour Effects Our Evaluation of Time

How much are you worth per hour? If you need a calculator to figure that out, then stop, you might be one of fortunate ones, and not for reasons you might think... https://podcasts.marketingsociety.com/episode/how-being-paid-by-the-hour-effects-our-evaluation-of-time 32:04 Wed, 22 Sep 2021 11:32:00 +0000

Juliana Xavier on responsibly feeding the world and protecting the planet

I know that climate change is on most of your minds right now in one form or another. The IPCC report came out, and it has got us thinking about so many aspects... https://podcasts.marketingsociety.com/episode/juliana-xavier-on-responsibly-feeding-the-world-and-protecting-the-planet 41:51 Wed, 22 Sep 2021 09:33:00 +0000
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Videos

"Women Should Not Be Worth Less" - Women's Centre - Switzerland

"Women Should Not Be Worth Less"
To highlight the inequality that women earn up to 20% less than men in equivalent roles and with the same training a campaign was created.
 

"Women Should Not Be Worth Less" - Women's Centre - Switzerland

#WhatIReallyReallyWant

#WhatIreallyReallyWant

From equal pay to an end to child marriage, the UN’s Project Everyone is encouraging women everywhere to speak up

#WhatIReallyReallyWant

An interview with Sir John Hegarty and Peter Fincham

An interview with Sir John Hegarty

Two rockstars from programmes and advertising explore the state of creativity on TV, the trends to watch and what they mean for the creative process.

An interview with Sir John Hegarty and Peter Fincham

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