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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview With Mark Fawcett

Permission given to share - Mark Fawcett
Member Interview with Mark Fawcett, Chief Executive Officer & Chairman at We Are Futures.

Published on: 2 February 2024

Advisory Board interview with Simon Watson

Director of Digital, Republic of Media

Simon Watson
We talked to Director of Digital at Republic of Media, Simon Watson, as he joins the Advisory Board in Scotland.

Published on: 31 January 2024

From Good to Great: Improving the Odds

By Thinkbox

From Good to Great: Improving the Odds Thinkbox
Raising the standard of UK advertising creative: barriers, best practice and actions.

Published on: 30 January 2024

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Case studies

2008: Keep Britain Tidy, Social Marketing: Case Study

Keep Britain Tidy, Social Marketing

Social Marketing | Keep Britain Tidy

Snapshot

Keep Britain Tidy’s campaign played on young men’s desire to appear desirable by equating dropping litter with looking like a pig.

Key insights

  • ...

Published on: 6 April 2012

2008: ICI Paints, Organising for Good Marketing - Case Study

ICI Paints, Organising for Good Marketing

Getting into Shape for Good Marketing | ICI Paints

Snapshot

A complete reorganisation of marketing capabilities helped ICI Paints become a global leader in decorative paints.

Key insights

  • With the arrival...

Published on: 6 April 2012

2008: Dulux, Marketing Communications - Case Study

Dulux, Marketing Communications

Dulux | Marketing Communications

Snapshot

A brand in danger of losing its way gave itself a makeover and brought a healthy glow to its performance.

Key insights

  • Dulux had to reposition...

Published on: 6 April 2012

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Podcasts

How Being Paid By the Hour Effects Our Evaluation of Time

How much are you worth per hour? If you need a calculator to figure that out, then stop, you might be one of fortunate ones, and not for reasons you might think... https://podcasts.marketingsociety.com/episode/how-being-paid-by-the-hour-effects-our-evaluation-of-time 32:04 Wed, 22 Sep 2021 11:32:00 +0000

Juliana Xavier on responsibly feeding the world and protecting the planet

I know that climate change is on most of your minds right now in one form or another. The IPCC report came out, and it has got us thinking about so many aspects... https://podcasts.marketingsociety.com/episode/juliana-xavier-on-responsibly-feeding-the-world-and-protecting-the-planet 41:51 Wed, 22 Sep 2021 09:33:00 +0000
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Videos

"Women Should Not Be Worth Less" - Women's Centre - Switzerland

"Women Should Not Be Worth Less"
To highlight the inequality that women earn up to 20% less than men in equivalent roles and with the same training a campaign was created.
 

"Women Should Not Be Worth Less" - Women's Centre - Switzerland

#WhatIReallyReallyWant

#WhatIreallyReallyWant

From equal pay to an end to child marriage, the UN’s Project Everyone is encouraging women everywhere to speak up

#WhatIReallyReallyWant

An interview with Sir John Hegarty and Peter Fincham

An interview with Sir John Hegarty

Two rockstars from programmes and advertising explore the state of creativity on TV, the trends to watch and what they mean for the creative process.

An interview with Sir John Hegarty and Peter Fincham

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