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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Sarah Fleming

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Member Interview with Sarah Fleming, Founder & Director, The Right + The Left

Published on: 24 February 2025

Member Interview with Juliette Nicholls

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Member Interview with Juliette Nicholls, Founder and Director, Pineapple Audio Production

Published on: 20 February 2025

Scholar interview with Nour Alamaldeen

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Scholar Interview with Nour Alamaldeen, Marketing Executive at Trustegic 

Published on: 20 February 2025

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Case studies

2013 highly commended: O2 Guru, Content Marketing - case study

2013 highly commended: Content Marketing

Telefonica O2 Gurus

Expanding the `Guru' experience

In 2009 O2 launched Gurus, in-store tech experts offering free, impartial advice. They had no sales targets, so could focus...

Published on: 6 June 2013

2013 Highly Commended: RSA, Marketing Leadership - case study

2013 Highly Commended: Marketing Leadership

RSA, Raising the Bar

In 2011, it became clear that RSA’s marketing structure (with a large Group Corporate Centre Marketing function) was not delivering the desired results. The...

Published on: 6 June 2013

2013 highly commended: Just Eat, Brand Activation - case study

2013 highly commended: Brand Activation

Just Eat, Brand Activation

“Don’t Cook JUST EAT”

This is the story of how a small challenger brand took the bold decision to grow itself into a big brand, by becoming the thought leader...

Published on: 5 June 2013

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Podcasts

Systems Thinking and Interconnectedness with Dr Alex Mifsud, Consultant, Senior Lecturer, Education for Sustainable Development

“Get out of your comfort zone - educate yourself to raise your head above the parapet and understand the wider issues and the interconnectedness - because once... https://podcasts.marketingsociety.com/episode/systems-thinking-and-interconnectedness-with-dr-alex-mifsud-consultant-senior-lecturer-education-for-sustainable-development 38:54 Mon, 20 Sep 2021 11:19:00 +0000

Esports Economics #1

This is the first in a new Unofficial Partner series looking at the business of esports, in collaboration with Nielsen Sports, the world’s leading source of... https://podcasts.marketingsociety.com/episode/esports-economics-1 46:18 Tue, 14 Sep 2021 14:57:00 +0000
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Videos

Uncomfortable Breakfast: Talent and Culture

Uncomfortable Breakfast: Talent and Culture

Cigna Worldwide, Hong Kong Design Centre, Hong Kong Broadband Network and Squared Online explored...

Uncomfortable Breakfast: Talent and Culture

Sunday Grannies - Vodafone - Romania

Sunday Grannies

4 million women over 75 in Romania live alone.

Sunday Grannies - Vodafone - Romania

Give Blood. Give Power - Red Cross - Germany

Give Blood. Give Power

The German Red Cross teamed up with the Bundesliga to encourage footballers from across the country to donate blood

Give Blood. Give Power - Red Cross - Germany

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