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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Profit Ability 2: Setting the scene

The new business case for advertising

Invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today.

Navigating Common B2B Search Marketing Challenges

By Lydia Goonetillake

Search marketing is increasingly complex, particularly for B2B brands. This article reveals the most common search marketing challenges and strategies to overcome them.

Profit Ability 2: The new business case for advertising

A new report from Thinkbox

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

Case studies

2012: Headway, Marketing on a Shoestring - Case Study

Headway, Marketing on a Shoestring

Introduction & Summary

When a cycle helmet saved James Cracknell’s life, getting other cyclists to wear helmets became his biggest and most important...

2012: Lafarge Cement, sustainable consumption - Case Study

Marketing for Sustainable Consumption

Executive Summary

Lafarge is the market‐leader in cement manufacturer and holds top‐ranking positions in aggregates and concrete.

Whilst cement and...

2012: Kraft Kenco, Brand Extension - Case Study

Kraft Kenco, Brand Extension

Executive Summary

This submission shows how Kenco revolutionised the coffee aisle with a brand extension that not only built on Kenco’s credentials and...

Podcasts

Why direct mail can be a Shiny New Object in marketing | Sam Dolan from Aunt Bessie's

On the Shiny New Object podcast, Samantha Dolan, Head of Marketing at Aunt Bessie's, talks about her plans to resurrect direct mail for marketing campaigns.... https://podcasts.marketingsociety.com/episode/why-direct-mail-can-be-a-shiny-new-object-in-marketing-sam-dolan-from-aunt-bessies 23:34 Fri, 17 Sep 2021 11:00:00 +0000

Esports Economics #1

This is the first in a new Unofficial Partner series looking at the business of esports, in collaboration with Nielsen Sports, the world’s leading source of... https://podcasts.marketingsociety.com/episode/esports-economics-1 46:18 Tue, 14 Sep 2021 14:57:00 +0000

Lead from the Heart : For outstanding results with Roxann Linton

Roxann Linton is the CEO at FHC, one of the biggest credit union in Jamaica. Since taking the helm, she’s turned the company around from a financial deficit of... https://podcasts.marketingsociety.com/episode/lead-from-the-heart-for-outstanding-results-with-roxann-linton 40:43 Tue, 14 Sep 2021 06:00:00 +0000

Videos

Brand Learning caught up with Ian Cranna, Vice-president Marketing and Category EMEA Starbucks, who shared the importance of purpose and how it permeates the

Starbucks' Ian Cranna on why purpose is so important

Award winning Director Jane Campion to highlight the need for systems to better support women.

"#equalfuture" - ANZ Australia

AMV BBDO's Ian Pearman on changing brands at our Fellows Cocktail Party 2016.