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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Speaker Q&A with Sarah Baillie

Team Captain for the Agencies at the Client vs Agencies Creative Challenge 2022

SARAH BAILLIE
Sarah shares a little about her day to day life as an Account and Marketing Manager, and what she's bringing to the table as Agency captain for the Clients vs Agencies Creative Challenge.

Published on: 22 August 2022

Interview with Maddy Sim, Strategy Partner at Carat

Headline sponsors of Amplify 2022

CARAT
We caught up with Maddy Sim, Strategy Partner at Carat, ahead of The Amplify Marketing Festival 2022 on 25 August.

Published on: 15 August 2022

We all knew there was a talent shortage, but this has become a talent crisis

By Jon Williams

Source: Unsplash, Credit: Getty Images
This is a data trail that proves that the great resignation is not a media-made-up story. The middle of the industry is missing.

Published on: 15 August 2022

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Case studies

2008: ICI Paints, Organising for Good Marketing - Case Study

ICI Paints, Organising for Good Marketing

Getting into Shape for Good Marketing | ICI Paints

Snapshot

A complete reorganisation of marketing capabilities helped ICI Paints become a global leader in decorative paints.

Key insights

  • With the arrival...

Published on: 6 April 2012

2008: Dulux, Marketing Communications - Case Study

Dulux, Marketing Communications

Dulux | Marketing Communications

Snapshot

A brand in danger of losing its way gave itself a makeover and brought a healthy glow to its performance.

Key insights

  • Dulux had to reposition...

Published on: 6 April 2012

2008: Dulux, Global Branding: Case Study

Dulux, Global Branding

Global Branding | Dulux

Snapshot

By rethinking its approach to cultural differences and finding common ground in the regenerative power of colour, Dulux became a truly global brand.

Ke...

Published on: 6 April 2012

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Podcasts

Systems Thinking and Interconnectedness with Dr Alex Mifsud, Consultant, Senior Lecturer, Education for Sustainable Development

“Get out of your comfort zone - educate yourself to raise your head above the parapet and understand the wider issues and the interconnectedness - because once... https://podcasts.marketingsociety.com/episode/systems-thinking-and-interconnectedness-with-dr-alex-mifsud-consultant-senior-lecturer-education-for-sustainable-development 38:54 Mon, 20 Sep 2021 11:19:00 +0000

Esports Economics #1

This is the first in a new Unofficial Partner series looking at the business of esports, in collaboration with Nielsen Sports, the world’s leading source of... https://podcasts.marketingsociety.com/episode/esports-economics-1 46:18 Tue, 14 Sep 2021 14:57:00 +0000
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Videos

Why Restless Development matters to Gillian Singh

Interview with Gillian Singh

We recently caught up with Gillian at a panel debate session we hosted with SapientNitro, where she shared her Marketing for Good success story from working

Why Restless Development matters to Gillian Singh

Nina Bibby's leadership tips on great partnerships

Building great partnerships

We hear from Nina Bibby at our International Marketing Leaders Programme Europe 2016.

Nina Bibby's leadership tips on great partnerships

Sir Lenny Henry on diversity in TV and advertising

Lenny Henry on diversity

Sir Lenny Henry on how advertising can play its part in the mission to get society represented in its true colours on our TV screens.

Sir Lenny Henry on diversity in TV and advertising

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