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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Advisory Board interview with Peter Griffiths

Senior Marketing Manager, Caledonian MacBrayne

Peter Griffiths
We chat to Peter, Senior Marketing Manager at Caledonian MacBrayne, ahead of him joining the 2024 Advisory Board.

Published on: 24 January 2024

Advisory Board interview with Lyndsay Snoddon

Group Account Director, The Union

Lyndsay Snoddon
We caught up with Lyndsay Snoddon as she joins the Marketing Society Scotland Advisory Board in 2024.

Published on: 17 January 2024

Member Interview with Cristina Guida La Licata

Source and credit - Cristina
Member interview with Cristina Guida La Licata, Marketing Communications Professional & Motivational Speaker.

Published on: 16 January 2024

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Case studies

2007: KFC, Brand Revitalisation: Case Study

KFC, Brand Revitalisation

Brand Revitalisation | KFC

A powerful combination of product development and inspired marketing that was true to the brand...

Published on: 6 March 2012

2007: ebookers, Global Branding - Case Study

ebookers, Global Branding

ebookers | Global Branding

Snapshot

An innovative approach to uncovering consumer insights helped the revitalised brand reposition itself seamlessly across Europe.

Key insights

  • The...

Published on: 6 March 2012

2007: BT Business, Customer Insight - Case Study

BT Business, Customer Insight

BT Business | Customer Insight

A simple insight, articulated in a fully-integrated campaign, ‘Do what you do best’, revitalised BT Business and put it firmly on the SME map.

Key insights
•...

Published on: 6 March 2012

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Podcasts

Lead from the Heart : For outstanding results with Roxann Linton

Roxann Linton is the CEO at FHC, one of the biggest credit union in Jamaica. Since taking the helm, she’s turned the company around from a financial deficit of... https://podcasts.marketingsociety.com/episode/lead-from-the-heart-for-outstanding-results-with-roxann-linton 40:43 Tue, 14 Sep 2021 06:00:00 +0000

How Early Career Setbacks Can be Helpful

What doesn't kill you makes you stronger? Dan and Akin go back and forth over a research paper that proves the old adage correct. It is possible, probable even... https://podcasts.marketingsociety.com/episode/how-early-career-setbacks-can-be-helpful 37:16 Wed, 08 Sep 2021 10:45:00 +0000

Alchemy in the Workplace - with Rory Sutherland

Rory Sutherland is Vice Chairman, and heads up the Behavioural Science Practice, at Ogilvy UK. In this weeks episode he shares stories about the power of... https://podcasts.marketingsociety.com/episode/alchemy-in-the-workplace-with-rory-sutherland 48:03 Fri, 03 Sep 2021 06:00:00 +0000
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Videos

What works where in B2B?

What Works Where 2016

This year we canvassed the views of over 100 senior marketers and HR professionals from some of the world’s most influential B2B organisations.

What works where in B2B?

Marketing Leader of the Year 2016: McDonald's Alistair Macrow

Marketing Leader of the Year 2016: McDonald's Alistair Macrow

We quiz the new Marketing Leader of the Year after he took the title at our Excellence Awards.

 

Marketing Leader of the Year 2016: McDonald's Alistair Macrow

Why St John's Ambulance matters to Gareth Simpson

Interview with Gareth Simpson

EVP Global Operations Director & Global Category at Leo Burnett discusses his Marketing For Good success story with St John's Ambulance.

Why St John's Ambulance matters to Gareth Simpson

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