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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Pia de Malherbe

image provided by Pia
Member Interview with Pia de Malherbe, Chief Brand Officer - Gen-Alpha Expert

Published on: 14 February 2025

Member interview with zineb lahkim bennani

Image created by The Marketing Society
Member Interview with Zineb Lahkim Bennani, Founder of Storyline

Published on: 14 February 2025

Fellows Interview with Matthias Blume

Image created by The Marketing Society
Fellows Interview with Matthias Blume, VP Marketing Asean & South Pacific The Coca-Cola Company.

Published on: 14 February 2025

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Case studies

2012: Dr. Pepper, Gamification for salesification - Case Study

Dr. Pepper: Gamification

Dr. Pepper, Gamification for Salesification:

This paper shows how broadcast effects can be achieved by digitally led campaigns.

It shows how social media can be so much more than ‘community management’ or...

Published on: 1 May 2013

2012: FreestyleXtreme, Process to Profit - Case study

FreestyleXtreme, Process to Profit

FreestyleXtreme, Process to Profit

Executive Summary 

This paper shows how the skilful nurturing of a community, combined with a series of technical process improvements, can deliver...

Published on: 1 May 2013

2012: Headway, Marketing on a Shoestring - Case Study

Headway, Marketing on a Shoestring

Headway - the brain injury association - logo

Introduction & Summary

When a cycle helmet saved James Cracknell’s life, getting other cyclists to wear helmets became his biggest and most important...

Published on: 1 February 2013

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Podcasts

Luca Zerbini on unearthing the solution to an unknown climate challenge

Imagine being given the opportunity to make a positive difference to 3 billion people around the world. Then imagine being told you had 6 weeks to help Malawi... https://podcasts.marketingsociety.com/episode/luca-zerbini-on-unearthing-the-solution-to-an-unknown-climate-challenge 43:18 Tue, 31 Aug 2021 14:09:00 +0000
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Videos

Roisin Donnelly on staying current in digital

Roisin Donnelly at our Fellows 2016

Roisin Donnelly on staying true to your consumer  at our Fellows Cocktail Party 2016.

Roisin Donnelly on staying current in digital

Maltesers look on the light side of disability

Light Side of Disability

Channel 4 has staked £1million of its commercial airtime as a prize in a major new initiative designed to encourage brands and media and creative agencies to

Maltesers look on the light side of disability

Billboard Beds - MoltyFoam - Pakistan

Billboard Beds

Many cities in Pakistan are full of labourers sleeping on pavements at night.

Billboard Beds - MoltyFoam - Pakistan

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