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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The 7 Principles of Marketing Women's Sport

By Matt Readman

Source: Canva, Credit: Getty Images Signature
Here are seven guiding principles to tell more modern and constructive marketing stories within the world of women’s sports.

Published on: 12 August 2022

In a world of instant gratification, don’t forget the power of anticipation

By Monica Majumdar

Source: Canva, Credit: Getty Images
As humans, we have a natural urge for instant gratification – the temptation to forego a long-term, future benefit, to obtain an immediate and often less rewarding one.

Published on: 5 August 2022

DON’T TURN UP, TUNE IN

By Daniel Paylor, StudioLR

AMPLIFY
Hear from our Creative Partner, StudioLR, ahead of Amplify Marketing Festival 2022.

Published on: 3 August 2022

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Case studies

2007: Channel 4, Social Marketing - Case Study

Channel 4, Social Marketing

Channel 4 | Social Marketing

Snapshot

The compelling combination of a culinary icon and a social marketing campaign triggered the start of a food revolution.

Key insights

  • An inspired...

Published on: 9 March 2012

2007: Magners, Launching New Brands - Case Study

Magners, Launching New Brands

Magners | Launching New Brands

Magners defied industry analysts’ negative views of the potential of the cider market with the successful launch of its new cider brand in the UK, which...

Published on: 6 March 2012

2007: KFC, Brand Revitalisation: Case Study

KFC, Brand Revitalisation

Brand Revitalisation | KFC

A powerful combination of product development and inspired marketing that was true to the brand...

Published on: 6 March 2012

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Podcasts

Lead from the Heart : For outstanding results with Roxann Linton

Roxann Linton is the CEO at FHC, one of the biggest credit union in Jamaica. Since taking the helm, she’s turned the company around from a financial deficit of... https://podcasts.marketingsociety.com/episode/lead-from-the-heart-for-outstanding-results-with-roxann-linton 40:43 Tue, 14 Sep 2021 06:00:00 +0000

How Early Career Setbacks Can be Helpful

What doesn't kill you makes you stronger? Dan and Akin go back and forth over a research paper that proves the old adage correct. It is possible, probable even... https://podcasts.marketingsociety.com/episode/how-early-career-setbacks-can-be-helpful 37:16 Wed, 08 Sep 2021 10:45:00 +0000

Alchemy in the Workplace - with Rory Sutherland

Rory Sutherland is Vice Chairman, and heads up the Behavioural Science Practice, at Ogilvy UK. In this weeks episode he shares stories about the power of... https://podcasts.marketingsociety.com/episode/alchemy-in-the-workplace-with-rory-sutherland 48:03 Fri, 03 Sep 2021 06:00:00 +0000
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Videos

What works where in B2B?

What Works Where 2016

This year we canvassed the views of over 100 senior marketers and HR professionals from some of the world’s most influential B2B organisations.

What works where in B2B?

Marketing Leader of the Year 2016: McDonald's Alistair Macrow

Marketing Leader of the Year 2016: McDonald's Alistair Macrow

We quiz the new Marketing Leader of the Year after he took the title at our Excellence Awards.

 

Marketing Leader of the Year 2016: McDonald's Alistair Macrow

Why St John's Ambulance matters to Gareth Simpson

Interview with Gareth Simpson

EVP Global Operations Director & Global Category at Leo Burnett discusses his Marketing For Good success story with St John's Ambulance.

Why St John's Ambulance matters to Gareth Simpson

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