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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Fellows interview with Richard Simpson

Fellow 2024

Source: The Marketing Society
We are delighted to bring you a Fellow interview with Vicki Miller, who was honoured as a Fellow of The Marketing Society 2024.

Published on: 26 November 2024

Inspire the Next Generation of Female Leaders

Inspire the Next Generation of Female Leaders The Marketing Society
Inspiring Girls equip girls aged 14-16 with the skills and knowledge to succeed in their future and are looking for role models from senior leaders. They need your support.

Published on: 26 November 2024

The Changemakers Impact Conference | Review | Singapore

A Power Package of Inspiration

By Elaine Tam

The Marketing Society Singapore Conference 2024
Diageo APAC's Elaine Tam reviews the Singapore's 2024 Changemaker's Conference taking us through the thought-provoking event anchored around the theme of impact, with speakers that weaved the theme into their personal stories, case studies and debates.

Published on: 26 November 2024

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Case studies

2012: Kraft Kenco, Brand Extension - Case Study

Kraft Kenco, Brand Extension

Kenco coffee logo

This submission shows how Kenco revolutionised the coffee aisle with a brand extension that not only built on Kenco’s credentials and broadened its appeal, but...

Published on: 1 January 2013

2012: Asos, Social Media - Case Study - Highly Commended

2012: Asos, Social Media

Executive Summary: To publicise its Summer Sale and reward its social media base, ASOS created the digital equivalent of people camping outside a shop before...

Published on: 1 January 2013

2012: Edrington Group, Global Marketing - Case Study

Edrington Group, Global Marketing

The Famous Grouse - Global Marketing Award Winner

VISION

To make The Famous Grouse ‘FAMOUS’ for being Scotland’s No. 1 selling whisky by celebrating 30 years of brand building.

WE’RE NUMBER ONE: 1980-2010 (AND...

Published on: 1 January 2013

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Podcasts

ALWAYS be a Newcomer! with Bracken Darrell

Bracken Darrell is the President and CEO of Logitech. Since Bracken took the helm, Logitech’s revenue has more than doubled to $5.25 Billion. He has proved that... https://podcasts.marketingsociety.com/episode/always-be-a-newcomer-with-bracken-darrell 33:36 Mon, 23 Aug 2021 08:31:00 +0000
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Videos

McLaren's John Allert on staying relevant

John Allert at our Fellows 2016

McLaren's John Allert on relevant brands at our Fellows Cocktail Party 2016.

McLaren's John Allert on staying relevant

Highlights from our Best Practice Brand Showcase 2015

Award-winning brand showcase 2015

Winning brands from our Excellence Awards 2015 on what it took to achieve excellence and win. Highlights from our Best Practice Showcase 2015.

Highlights from our Best Practice Brand Showcase 2015

Atom Bank's Anthony Thomson on brand relevancy

Atom Bank's Anthony Thomson at our Fellows Cocktail Party 2016

Atom Bank's Anthony Thomson on brands staying relevant at our Fellows Cocktail Party.

Atom Bank's Anthony Thomson on brand relevancy

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