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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Changemakers Impact Conference | Review | New York

By Samuel Monnie

The Marketing Society Changemakers Conference New York
Leadership Reimagined: The Power of Inclusion and Purpose  - 3 lessons from The Marketing Society New York annual Changemakers Conference 2024

Published on: 26 November 2024

The Changemakers Impact Conference | Review | Hong Kong

Via Prophet

By Rachel Letham

Prophet at The Marketing Society Changemakers Conference Hong Kong
Prophet share their key takeaways from our Hong Kong conference thanks to their note-taking system on the day

Published on: 26 November 2024

The Changemakers Impact Conference | Review | Singapore

By Rohan Lightfoot

The Marketing Society Singapore Conference 2024
Rohan compares the Scotland and Singapore Changemakers Conferences and gives us his three most impactful takeaways from the Singapore session

Published on: 26 November 2024

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Case studies

2012: Thinkbox, Marketing Communications - Case Study

Thinkbox, Marketing Communications

Thinkbox changed perceptions of the TV advertising medium by persuading a particularly cynical industry audience about its value.

Key insights

  • Thinkbox...

Published on: 11 December 2012

2012: Digital Consumer Insight

2012: Digital Consumer Insight

Digital Health

Executive summary

Welcome to the November edition of Digital Consumer Health Insight.

This month we are continuing to see an accelerating stream of new...

Published on: 10 December 2012

2012: McDonald’s, Brand Revitalisation - Case Study

McDonald’s, Brand Revitalisation

How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beating sales.

Key insights

  • McDonald’s...

Published on: 13 November 2012

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Podcasts

Being Authentic Starts with YOU with Debbie Vavangas

Debbie Vavangas is the Global Lead of IBM Garage - the unit that is transforming the way work gets done inside IBM and with its clients. IBM employees hundreds... https://podcasts.marketingsociety.com/episode/being-authentic-starts-with-you-with-debbie-vavangas 40:26 Thu, 12 Aug 2021 11:35:00 +0000
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Videos

April Fools' Day - BMW - New Zealand

April Fools' Day

April Fools Day is used by advertisers across the world but it has become a bit of a tired and predictable formula.

April Fools' Day - BMW - New Zealand

Crawford Hollingworth talks behavioural economics

Crawford Hollingworth at our Fellows Party

Crawford Hollingworth on behavioural economics at our Fellows Cocktail Party.

Crawford Hollingworth talks behavioural economics

Big Brother House - IKEA - Israel

Big Brother House

Big Brother is the biggest TV show in Israel.

Big Brother House - IKEA - Israel

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