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Latest Think Pieces

Fellows Interview with Paul Coxhill

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Fellows Interview with Paul Coxhill President, LIONS Insight & Chief Operating Officer, LIONS.

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Fellows Interview with Jane Stiller

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Fellows Interview with Jane Stiller Chief Viewer Officer at ITV.

Case studies

2012: The Independent, i Newspaper Launch - Case Study

The Independent, i newspaper launch

The Independent, i newspaper launch

SUMMARY

Despite the newspaper market’s widely reported decline, The Independent held an unshakable belief in consumer desire for quality print news. Under the...

2012 winner: John Lewis, E-Commerce - Case Study

John Lewis, E-Commerce

This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...

2012: O2, Long-term Marketing Excellence - Case Study

O2, Long-term Marketing

O2’s ‘customer first’ strategy and innovative marketing has made it a major player...

Podcasts

ALWAYS be a Newcomer! with Bracken Darrell

Bracken Darrell is the President and CEO of Logitech. Since Bracken took the helm, Logitech’s revenue has more than doubled to $5.25 Billion. He has proved that... https://podcasts.marketingsociety.com/episode/always-be-a-newcomer-with-bracken-darrell 33:36 Mon, 23 Aug 2021 08:31:00 +0000

Videos

McLaren's John Allert on relevant brands at our Fellows Cocktail Party 2016.

McLaren's John Allert on staying relevant

Winning brands from our Excellence Awards 2015 on what it took to achieve excellence and win. Highlights from our Best Practice Showcase 2015.

Highlights from our Best Practice Brand Showcase 2015

Atom Bank's Anthony Thomson on brands staying relevant at our Fellows Cocktail Party.

Atom Bank's Anthony Thomson on brand relevancy