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Latest Think Pieces

An interview with Gita de Beer

Our Singapore Board Member

Gita de Beer
We are delighted to welcome Gita de Beer, CMO, Asia Pacific Jones Lang Lasalle, as she joins The Marketing Society Singapore Board.

Better addressing identity

How brands can forge stronger connections by understanding identity

By Steven Melford

Source: Shutterstock, Credit: Licence holder - The Forge
Which elements of what make us unique are truly determinant in driving the choices we make about products, channels & services?

Watching TV with the 85%

By Mark Hadfield

Source: Unsplash, Credit: Glenn Carstens-Peters
Most of the UK lives outside London, but most of adland is in London. This can skew understanding of normal life, says Cravens’ Mark Hadfield.

Case studies

Podcasts

Vanessa Barboni Hallik on designing a sustainable fashion future

What does it take to walk away from a successful career in Investment banking? Today I’m speaking with Vanessa Barboni Hallik, founder and CEO of Another... https://podcasts.marketingsociety.com/episode/vanessa-barboni-hallik-on-designing-a-sustainable-fashion-future 34:52 Tue, 24 Aug 2021 13:49:00 +0000

Videos

Adam Morgan asks Dave Trott for his finest example of a constraint leading to greater creativity.

Creativity & Constraints: Adam Morgan and Dave Trott

We hear from Nina Bibby at our International Marketing Leaders Programme Europe 2016.

O2's Nina Bibby on how do you engage with customers as a market leader

Last year I was invited to give the President's Lecture for the Berlin School Of Creative Leadership...

Creative Leadership interview with Faris Yakob