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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Fellows Interview with Kate Mackie

Fellows Interview with Kate Mackie Global GTM Lead - BMC, Partner, EY.

Fellows interview with Sabah Naqushbandi

Fellows interview with Sabah Naqushbandi Managing Director at THE OUTNET.

Fellows interview with Emma Harris

Fellows interview with Emma Harris Founder and Chief Executive at Glow London.

Case studies

2012: McDonald’s, Organising for Good Marketing - Case Study

McDonald’s, Organising for Good Marketing

A far-reaching and innovative programme had a major impact on employees’ confidence and motivation and banished outdated perceptions of jobs at the company.

Key...

2012: Aviva, Cause Related Winner - Case Study

Street to School

Aviva’s global Street to School programme recognises that every child living or working on the

street should have the right to...

2012: Skipton, Customer Relationship Winner - Case Study

Skipton, Customer Relationship Winner

Customer Relationship Marketing

Skipton Financial Services Limited

Executive Summary

Investing your money is typically a long-term commitment...

Podcasts

Being Authentic Starts with YOU with Debbie Vavangas

Debbie Vavangas is the Global Lead of IBM Garage - the unit that is transforming the way work gets done inside IBM and with its clients. IBM employees hundreds... https://podcasts.marketingsociety.com/episode/being-authentic-starts-with-you-with-debbie-vavangas 40:26 Thu, 12 Aug 2021 11:35:00 +0000

Dave Dye talks to Energiser bunny creator, Jack In The Box voiceover and former Dick - Rick Sittig.

Many of you won’t recognise that name. You won’t find it attached to tweets his latest ‘hot’ campaign, or next to a picture of his latest lunch; he doesn’t do... https://podcasts.marketingsociety.com/episode/dave-dye-talks-to-energiser-bunny-creator-jack-in-the-box-voiceover-and-former-dick-rick-sittig- 01:55:03 Wed, 11 Aug 2021 11:34:00 +0000

Gymbox's Rory McEntee on brave ads, experience branding, and the fitness sector post COVID

Gymbox broke the mould for fitness when they launched in 2003 from a converted car park in the centre of London. Since then they've gained a reputation as an... https://podcasts.marketingsociety.com/episode/gymboxs-rory-mcentee-on-brave-ads-experience-branding-and-the-fitness-sector-post-covid 40:09 Tue, 10 Aug 2021 11:15:00 +0000

Videos

April Fools Day is used by advertisers across the world but it has become a bit of a tired and predictable formula.