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Latest Think Pieces

Member Interview with Gus Wick

source and credit - Gus
Member Interview with Gus Wick, Business Director ASEAN

Beyond bias - tapping AI’s potential for accelerating Asian marketing

By Gus Wick

Mahlab given permission to use
While Generative AI’s potential in Asia remains bright, current approaches to data means marketers in Asia must continue to develop their own approaches to using AI

Member Interview with Felita Figueredo

source and credit - Felita
Member Interview with Felita Figueredo, Senior Director - Head of Digital & Insights | Strategic Communications EMEA

Case studies

Podcasts

Being Authentic Starts with YOU with Debbie Vavangas

Debbie Vavangas is the Global Lead of IBM Garage - the unit that is transforming the way work gets done inside IBM and with its clients. IBM employees hundreds... https://podcasts.marketingsociety.com/episode/being-authentic-starts-with-you-with-debbie-vavangas 40:26 Thu, 12 Aug 2021 11:35:00 +0000

Videos

From equal pay to an end to child marriage, the UN’s Project Everyone is encouraging women everywhere to speak up

#WhatIReallyReallyWant

Two rockstars from programmes and advertising explore the state of creativity on TV, the trends to watch and what they mean for the creative process.

An interview with Sir John Hegarty and Peter Fincham

We recently caught up with Gillian at a panel debate session we hosted with SapientNitro, where she shared her Marketing for Good success story from working

Why Restless Development matters to Gillian Singh