Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Fellows interview with Jessica Myers

Fellows interview with Jessica Myers Chief Customer Officer at The Very Group.

Fellows interview with Rebecca Dibb-Simkin

Fellows interview with Rebecca Dibb-Simkin Chief Marketing & Product Officer at Octopus Energy Group.

Fellows interview with Julie Doleman

Fellows interview with Julie Doleman, former Managing Director at Entain.

Case studies

2012: Kraft Kenco, Brand Extension - Case Study

Kraft Kenco, Brand Extension

This submission shows how Kenco revolutionised the coffee aisle with a brand extension that not only built on Kenco’s credentials and broadened its appeal, but...

2012: Asos, Social Media - Case Study - Highly Commended

2012: Asos, Social Media

Executive Summary: To publicise its Summer Sale and reward its social media base, ASOS created the digital equivalent of people camping outside a shop before...

2012: Edrington Group, Global Marketing - Case Study

Edrington Group, Global Marketing

VISION

To make The Famous Grouse ‘FAMOUS’ for being Scotland’s No. 1 selling whisky by celebrating 30 years of brand building.

WE’RE NUMBER ONE: 1980-2010 (AND...

Podcasts

Can the Luxury Sector be Ethical and Sustainable? Kresse Wesling - Co-founder of Luxury and Sustainable Brand, Elvis & Kresse

Kresse Wesling, co-founder of luxury and sustainable brand, Elvis and Kresse - a company that focuses on three things: they rescue materials, transform them... https://podcasts.marketingsociety.com/episode/kresseandelvisluxuryethicalsustainablebrand 34:22 Sun, 08 Aug 2021 18:31:00 +0000

The Brand Opportunity within the Professional Triathlon market

What would you do if you had a blank sheet of paper and wanted to create a new type of sports rights holder. That’s the question posed in this conversation... https://podcasts.marketingsociety.com/episode/the-brand-opportunity-and-the-professional-triathlon-market 51:55 Fri, 06 Aug 2021 12:57:00 +0000

Corporations… Get more Punk Rock! with Martin Wezowski

Martin Wezowski, is Chief Futures Officer at SAP, one of the biggest companies in the world. In this high energy interview, he explains that he learned about... https://podcasts.marketingsociety.com/episode/corporations-get-more-punk-rock-with-martin-wezowski 29:57 Thu, 05 Aug 2021 06:00:00 +0000

Videos

Do you sometimes feel a little overwhelmed by the future, the speed of change, the possibilities of tech tomorrow? We haven’t even started yet.