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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The Changemakers Impact Conference | Review | England

By Allyson Stewart-Allen

What 3 words… best distil this year’s Changemaker's Conference? Reflections and top take-aways from the 2024 Changemaker's Conference: IMPACT

Fellows interview with Vicki Miller

Fellow 2024

We caught up with Vicki Miller, Chief Executive at VisitScotland, ahead of her receiving a Fellowship of The Marketing Society.

UAE 2024 Changemakers Conference - the videos

Impact: See all the sessions in detail

Members of The Marketing Society can enjoy the full sessions from UAE 2024 Changemakers Conference | Impact - make sure you're logged in!

Case studies

2012: Twinings - Brand Revitalisation - Case Study

Twinings, Brand Revitalisation

Twinings has long been seen as a quality tea.

But most people would only consider drinking it on special occasions.

We needed to convince existing, occasional...

Something thought provoking - By the way you're chewing a basketball

Challenger Project looks at Peppersmith

The new gum brand, has turned the confectionary market on its head.

We’re always on the lookout for new brands that are trying to make a big difference and we...

2012: Burness, How Burness became a different type of law firm, Excellence - Case Study

Burness, How Burness became a different type of law firm

Précis

Coming out of a difficult transitional period, and in a crowded sector with little differentiation, Burness faced the added challenge of a recession...

Podcasts

The Brand Opportunity within the Professional Triathlon market

What would you do if you had a blank sheet of paper and wanted to create a new type of sports rights holder. That’s the question posed in this conversation... https://podcasts.marketingsociety.com/episode/the-brand-opportunity-and-the-professional-triathlon-market 51:55 Fri, 06 Aug 2021 12:57:00 +0000

Corporations… Get more Punk Rock! with Martin Wezowski

Martin Wezowski, is Chief Futures Officer at SAP, one of the biggest companies in the world. In this high energy interview, he explains that he learned about... https://podcasts.marketingsociety.com/episode/corporations-get-more-punk-rock-with-martin-wezowski 29:57 Thu, 05 Aug 2021 06:00:00 +0000

Anxiety vs. Excitement: Don't Stop Believin'

Anxiety vs. Excitement. The brain has a lot more ability and potential than we give it credit for when we're stressed. Dan and Akin unravel research that finds... https://podcasts.marketingsociety.com/episode/anxiety-vs-excitement-dont-stop-believin 35:40 Tue, 03 Aug 2021 14:13:00 +0000

Videos

Urufarma is the Uruguayan leader in female contraceptives and they launched a film