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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Speaker interview with Rejoice Ojiaku

Co-Founder, B-DigitalUK

DIGITAL DAY
We caught up with Rejoice Ojiaku, Co-Founder of B-DigitalUK, ahead of her appearance at Digital Day 2022

Published on: 25 April 2022

Speaker interview with Jo Halliday

Founder, Talking Medicines

DIGITAL DAY
We caught up with Jo Halliday, Founder of Talking Medicines ahead of her appearance at Digital Day 2022

Published on: 25 April 2022

Rethinking Programmatic

What would we do differently if we were starting from scratch?

By Greg Endean

Source: Canva (Pixabay), Credit: BUMIPUTRA
Looking back over the dramatic transformation that programmatic advertising has brought to the wider advertising community, here's what we could have done differently.

Published on: 22 April 2022

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Case studies

Podcasts

The Brand Opportunity within the Professional Triathlon market

What would you do if you had a blank sheet of paper and wanted to create a new type of sports rights holder. That’s the question posed in this conversation... https://podcasts.marketingsociety.com/episode/the-brand-opportunity-and-the-professional-triathlon-market 51:55 Fri, 06 Aug 2021 12:57:00 +0000

Corporations… Get more Punk Rock! with Martin Wezowski

Martin Wezowski, is Chief Futures Officer at SAP, one of the biggest companies in the world. In this high energy interview, he explains that he learned about... https://podcasts.marketingsociety.com/episode/corporations-get-more-punk-rock-with-martin-wezowski 29:57 Thu, 05 Aug 2021 06:00:00 +0000
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Videos

How McDonald's turned social conversations into stories

McDonald's and stories

To launch the new product Chicken Fillet ala King, McDonald’s Philippines used social listening to see which trends they can ride...

How McDonald's turned social conversations into stories

Direct Line's Paul Geddes in conversation with Martin Glenn

CEO Conversation with Paul Geddes

Society President - and CEO of The FA - Martin Glenn, interviewed CEO of Direct Line, Paul Geddes, in the latest for our CEO Conversation series.

Direct Line's Paul Geddes in conversation with Martin Glenn

Boring Brexit campaigns should take a leaf out of the Green Party's book

Boring Brexit campaigns should take a leaf out of the Green Party's book

It’s rare that a party political broadcast – traditionally one of the most humdrum of creative confections – meets near universal praise...

Boring Brexit campaigns should take a leaf out of the Green Party's book

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