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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Languages of Rational and Irrational

By Mark Simmonds

Source Canva
Speaking the right language at the right time to somebody who is experiencing mental ill health will help take that person in the right direction. Mental health champion Mark Simmonds explains.

Published on: 4 February 2025

Member Interview with Joyce Craddock

image provided by joyce
Member Interview with Joyce Craddock, Director for Growth, Landor Hong Kong

Published on: 3 February 2025

How Aston Martin Aramco Formula One® Team is redefining

the 3 P's: Performance, Purpose, and Partnership

By Rachel Letham

Source Aston Martin via The Marketing Society event
We round up the key insights and lessons gleaned from the Connection & Conversations event: No ordinary team: Aston Martin Aramco Formula One® Team

Published on: 30 January 2025

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Case studies

2012: Thinkbox, Marketing Communications - Case Study

Thinkbox, Marketing Communications

Thinkbox changed perceptions of the TV advertising medium by persuading a particularly cynical industry audience about its value.

Key insights

  • Thinkbox...

Published on: 11 December 2012

2012: Digital Consumer Insight

2012: Digital Consumer Insight

Digital Health

Executive summary

Welcome to the November edition of Digital Consumer Health Insight.

This month we are continuing to see an accelerating stream of new...

Published on: 10 December 2012

2012: McDonald’s, Brand Revitalisation - Case Study

McDonald’s, Brand Revitalisation

How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beating sales.

Key insights

  • McDonald’s...

Published on: 13 November 2012

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Podcasts

Anxiety vs. Excitement: Don't Stop Believin'

Anxiety vs. Excitement. The brain has a lot more ability and potential than we give it credit for when we're stressed. Dan and Akin unravel research that finds... https://podcasts.marketingsociety.com/episode/anxiety-vs-excitement-dont-stop-believin 35:40 Tue, 03 Aug 2021 14:13:00 +0000

GSK's Jerry Daykin on the 6 Ps of digital transformation

In the latest Shiny New Object podcast episode, Tom is joined by 4-time guest Jerry Daykin, the Senior Media Director at GSK. We discuss the new 6 Ps of digital... https://podcasts.marketingsociety.com/episode/gsks-jerry-daykin-on-the-6-ps-of-digital-transformation 35:03 Thu, 29 Jul 2021 00:00:00 +0000
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Videos

"Feliz Dia Hombres" - Urufarma - Uruguay

"Feliz Dia Hombres"
Urufarma is the Uruguayan leader in female contraceptives and they launched a film

"Feliz Dia Hombres" - Urufarma - Uruguay

Missing Type - NHS Blood and Transplant - UK

Missing Type

In the past decade there has been a 40% decrease in blood donors.

Missing Type - NHS Blood and Transplant - UK

Restart - Porto Alegre City Office of Health - Brazil

Restart
Imagine being able to turn a "game over" into a new life for real people.

Restart - Porto Alegre City Office of Health - Brazil

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