Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Ten tips for leading with soul

By Siew Ting Foo

Siew Ting Foo Building Brands with Soul
Renowned marketing leader Siew Ting Foo shares her tips on leading with soul from her first book "Building brands with soul"

Published on: 21 November 2024

Entertainment as potential remedy to attention deficit in advertising

Offering high-attention experiences that combine with strong positive emotions.

By Rohan Lightfoot

Source Pexels Credit Pixabay
Iciri Rai offers advice for brands new to entertainment partnerships on how major brands are using entertainment to create high-attention....

Published on: 8 November 2024

Typhoo Tea on repositioning themselves end to end as a purpose lead brand

By Ruth Fittock

Ruth Fittock Power of Entrepreneurial thinking for brands
Read how Typhoo Tea are repositioning themselves end to end as a purpose lead brand

Published on: 8 November 2024

All Think Pieces

Case studies

2011: giffgaff, Launching New Brands - Case Study

giffgaff, Launching New Brands

O2 created an iconoclastic new brand to capture a digitally-savvy audience who rejected traditional network operators.

Key insights

  • A powerful mix of...

Published on: 9 July 2012

2011: Walkers, Creating Loyal Relationships - Case Study

Walkers, Creating Loyal Relationships

Walkers, Creating Loyal Relationships

Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers deeply involved in product development.

Ke...

Published on: 9 July 2012

2011: Yeo Valley Organic, Marketing Communications - Case Study

Yeo Valley Organic, Marketing Communications

Yeo Valley Organic, Marketing Communications

A sparkling and innovative campaign transformed what had been a somewhat worthy and niche organic dairy brand into a brand megastar.

Key insights

  • Yeo...

Published on: 4 July 2012

See all case studies

Podcasts

GSK's Jerry Daykin on the 6 Ps of digital transformation

In the latest Shiny New Object podcast episode, Tom is joined by 4-time guest Jerry Daykin, the Senior Media Director at GSK. We discuss the new 6 Ps of digital... https://podcasts.marketingsociety.com/episode/gsks-jerry-daykin-on-the-6-ps-of-digital-transformation 35:03 Thu, 29 Jul 2021 00:00:00 +0000

Keeping your marketing brain active with Aviva's David Byrne

Aviva's Brand Marketing Lead David Byrne talks to Automated Creative's Tom Ollerton about his top marketing books and what he's learnt about staying curious and... https://podcasts.marketingsociety.com/episode/keeping-your-marketing-brain-active-with-avivas-david-byrne 26:43 Wed, 28 Jul 2021 00:00:00 +0000
See all podcasts

Videos

Labels Against Women? - Pantene - Philippines

Labels Against Women?

The United Nations used the "Labels Against Women" Pantene advertising to open

Labels Against Women? - Pantene - Philippines

"This Girl Can" - Sport England - UK

"This Girl Can"

This campaign was based on the insight that many women don't exercise

"This Girl Can" - Sport England - UK

Inspirational Breakfast: Parag Khanna & Connectography

Parag Khanna

Parag is a leading global strategist, world traveller and best-selling author.

Inspirational Breakfast: Parag Khanna & Connectography

See all videos