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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

As the sun sets on sport’s 21st century superstars, what comes next?

By Harry Eckersley

Source: Canva (Getty Images), Credit: haizon
Billions of people across the world are emotionally invested in the fortunes of these athletes, deeply in thrall to the individual dynasties they are building.

Published on: 21 April 2022

Ditch the Script

How have we forgotten it has to start with an idea first?

By Jon Williams

Source: Canva (Pexels), Credit: cottonbro
Sadly, even today, when you brief a lot of agencies, what you get back is a 30-second script. Not an idea. A script which is, in time, forcefully re-shaped, re-sized, blown up or cut down to fit whatever hole the media plan requires.

Published on: 6 April 2022

Earth Day 2022: Invest in our planet

Marketing's role in creating a sustainable future

Source: Canva (The Carlos Gutierrez Collection), Credit: Carlos Gutierrez
Marketing Leaders have a significant part to play in promoting and driving sustainability, and it is now more important than ever for brands to stand up. 

Published on: 5 April 2022

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Case studies

Podcasts

Anxiety vs. Excitement: Don't Stop Believin'

Anxiety vs. Excitement. The brain has a lot more ability and potential than we give it credit for when we're stressed. Dan and Akin unravel research that finds... https://podcasts.marketingsociety.com/episode/anxiety-vs-excitement-dont-stop-believin 35:40 Tue, 03 Aug 2021 14:13:00 +0000

GSK's Jerry Daykin on the 6 Ps of digital transformation

In the latest Shiny New Object podcast episode, Tom is joined by 4-time guest Jerry Daykin, the Senior Media Director at GSK. We discuss the new 6 Ps of digital... https://podcasts.marketingsociety.com/episode/gsks-jerry-daykin-on-the-6-ps-of-digital-transformation 35:03 Thu, 29 Jul 2021 00:00:00 +0000
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Videos

McDonald’s Taiwan ‘coming out’ ad shows brave work

Brave work does exist in Asia

Leo Burnett’s recent ad for McDonald’s in Taiwan, in which a boy reveals his homosexuality to his father at a McCafé...

McDonald’s Taiwan ‘coming out’ ad shows brave work

Heart-rending campaign turns spotlight on sex-selective abortions

Spotlight on sex-selective abortions

'It’s a girl.' Sadly, these three words may be the deadliest in the world...

Heart-rending campaign turns spotlight on sex-selective abortions

Creative Works: Guinness Africa 'Alive Inside'

Guinness Africa 'Alive Inside'

Guinness is introducing a new beer created for the next generation of Guinness drinkers – Guinness Africa Special...

Creative Works: Guinness Africa 'Alive Inside'

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