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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Kathryn Sloane

image provided by kathryn
Member Interview with Kathryn Sloane, Executive Managing Director APAC MEA, SGK

Published on: 29 January 2025

Giving the empty chair a voice

By Marcos Angelides

Source Canva CasPhotography from Getty Images
Thanks to AI we can now give Jeff Bezos's empty chair a voice via AI personas. While seen by many as a game-changer, its effectiveness lies in thoughtful application says Marcos Angelides.

Published on: 28 January 2025

The A to D of 2025 Trends

By Barry Fearn

The A - D of digital trends The Marketing Society
The A - D of digital trends set to influence marketing in 2025 - an in depth look at the pros and cons and how they'll affect businesses and brands.

Published on: 28 January 2025

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Case studies

2012: Orange, Business to Business - Case Study

Orange, Business to Business

Orange logo

Orange Exchange magazine is an ongoing integrated loyalty and reward programme for Orange’s small to medium-sized enterprise (SME) business customer base. It is...

Published on: 11 November 2012

Nivea for Men Case Study

Nivea for Men Campaign

Nivea for Men

Brand: Nivea
Agency: Say Media
Creative: Please click here for a preview.

Summary
Nivea exploits the potential of a full-screen takeover to create a perfect...

Published on: 11 November 2012

London24 Case Study

London24, digital marketing

London24

Worried that you haven’t got the latest technologies or budgets to keep up with the competition in the era of digital marketing?

Join the club.

I’d wager that...

Published on: 25 October 2012

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Podcasts

Keeping your marketing brain active with Aviva's David Byrne

Aviva's Brand Marketing Lead David Byrne talks to Automated Creative's Tom Ollerton about his top marketing books and what he's learnt about staying curious and... https://podcasts.marketingsociety.com/episode/keeping-your-marketing-brain-active-with-avivas-david-byrne 26:43 Wed, 28 Jul 2021 00:00:00 +0000

How to leverage your village to give the most complete marketing service

Paul Ward is the Global CEO of Havas Studios, where he uses each individual's full set of skills to offer the best possible end-to-end marketing support to... https://podcasts.marketingsociety.com/episode/how-to-leverage-your-village-to-give-the-most-complete-marketing-service 29:20 Thu, 22 Jul 2021 11:00:00 +0000

The benefits of D2C for brands today

Seb Bardin, Head of eCommerce Marketing at Unilever, talks about how to maintain curiosity as a marketer and move with the times and trends. He is particularly... https://podcasts.marketingsociety.com/episode/the-benefits-of-d2c-for-brands-today 29:50 Thu, 22 Jul 2021 10:30:00 +0000
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Videos

Labels Against Women? - Pantene - Philippines

Labels Against Women?

The United Nations used the "Labels Against Women" Pantene advertising to open

Labels Against Women? - Pantene - Philippines

"This Girl Can" - Sport England - UK

"This Girl Can"

This campaign was based on the insight that many women don't exercise

"This Girl Can" - Sport England - UK

Inspirational Breakfast: Parag Khanna & Connectography

Parag Khanna

Parag is a leading global strategist, world traveller and best-selling author.

Inspirational Breakfast: Parag Khanna & Connectography

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