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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Love & Hate of ROI: Benchmarking Metrics that Matter

Download a copy of the APAC whitepaper

Source Ekimetrics
A new report from our partner Ekimetrics exploring marketing and media benchmarks that are reshaping the consumer brand landscape in the APAC region and beyond.

Published on: 5 November 2024

Why Asia can drive the next stage of F1’s boom

Source: williams racing approved image
With a growing worldwide fan base it's no wonder major brands are flocking to take advantage of the platform F1 offers but with just 13 based in Asia, Williams Racing believes the opportunities for growth here are huge.

Published on: 5 November 2024

The impact of stress on creativity…and vice versa

By Mark Simmonds

Source Pexels Credit Photo by Google DeepMind
Stress is bad for creativity but creativity is good for stress so what can we do to turn off the ‘bad stress’ and let creativity flourish? Plenty says Mark Simmonds.

Published on: 5 November 2024

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Case studies

2010: Sainsbury’s, Marketing Communications - Case Study

Sainsbury’s, Marketing Communications

Marketing Communications, Sainsbury’s

Sainsbury’s convincingly persuaded customers it was responding to the credit crunch by adapting an existing successful campaign for more straitened times.

Key...

Published on: 9 June 2012

2010: NHS Blood and Transplant, Customer Insight - Case Study

NHS Blood and Transplant, Customer Insight

NHS Blood and Transplant, Customer Insight

A campaign based on remarkable insights into the contradictions people feel about registering as organ donors dramatically changed attitudes to this difficult...

Published on: 9 June 2012

2010: Marks & Spencer, Marketing for Sustainable Consumption: Case Study

Marks and Spencer, Marketing for Sustainable Consumption

Marks & Spencer | Marketing for Sustainable Consumption

Marks & Spencer has put sustainability at the heart of its business.

Key insights

  • For Marks & Spencer (M&S) going green has meant not just transforming...

Published on: 6 June 2012

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Podcasts

The power of knowing your values

What makes you tick? What motivates you? What really matters to you? These are some big questions. But when you really stop and think about the answers, it... https://podcasts.marketingsociety.com/episode/mallory-erickson-and-the-secret-to-fundraising 36:03 Wed, 21 Jul 2021 20:03:00 +0000

Dave Dye talks to Steve Harrison about his latest book 'Can't Sell, Won't Sell', career and whether advertising is eating itself.

When I started out, lunch with my old writer Sean would end with ‘Right, let’s shift some product’. It was irony, of course. It’s rare for creatives talk like... https://podcasts.marketingsociety.com/episode/dave-dye-talks-to-steve-harrison-about-his-latest-book-cant-sell-wont-sell-career-and-whether-advertising-is-eating-itself- 02:30:13 Wed, 21 Jul 2021 12:44:00 +0000

Humble Leadership: Modeling How to Grow

Dan and Akin set their sights on the workplace. More explicitly, the people in leadership positions. Why is there so much talk about humble leadership and what... https://podcasts.marketingsociety.com/episode/humble-leadership-modeling-how-to-grow 35:41 Wed, 21 Jul 2021 11:59:00 +0000
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Videos

An interview with Sir John Hegarty and Peter Fincham

An interview with Sir John Hegarty

Two rockstars from programmes and advertising explore the state of creativity on TV, the trends to watch and what they mean for the creative process.

An interview with Sir John Hegarty and Peter Fincham

Why Restless Development matters to Gillian Singh

Interview with Gillian Singh

We recently caught up with Gillian at a panel debate session we hosted with SapientNitro, where she shared her Marketing for Good success story from working

Why Restless Development matters to Gillian Singh

Nina Bibby's leadership tips on great partnerships

Building great partnerships

We hear from Nina Bibby at our International Marketing Leaders Programme Europe 2016.

Nina Bibby's leadership tips on great partnerships

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