Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Metaverse is here! How marketers can embrace this new frontier

By Michele McGrath

Source: From original piece - Accenture
If I say metaverse, what comes to mind? The new improved ‘Second Life’? Something from a superhero film? A flash in the pan? In fact, the metaverse is a trillion-dollar opportunity. It’s understandably piquing the interest of many marketing leaders today.

Published on: 30 March 2022

An interview with Linda Bethea

Our New York Board Member

Linda Bethea
We are delighted to welcome Danone's Head of Marketing Linda Bethea as she joins The Marketing Society New York Board. We interviewed her to find out her favourite marketing campaigns, the biggest risks she's taken in her career and more.

Published on: 24 March 2022

A Meeting of Minds

Deepika Warrier in conversation with Julian Boulding

By Julian Boulding

conversation
Deepika Warrier, Chief Marketing Officer of Diageo India - in conversation with Julian Boulding, Founder and President of thenetworkone.

Published on: 14 March 2022

All Think Pieces

Case studies

Podcasts

Keeping your marketing brain active with Aviva's David Byrne

Aviva's Brand Marketing Lead David Byrne talks to Automated Creative's Tom Ollerton about his top marketing books and what he's learnt about staying curious and... https://podcasts.marketingsociety.com/episode/keeping-your-marketing-brain-active-with-avivas-david-byrne 26:43 Wed, 28 Jul 2021 00:00:00 +0000

How to leverage your village to give the most complete marketing service

Paul Ward is the Global CEO of Havas Studios, where he uses each individual's full set of skills to offer the best possible end-to-end marketing support to... https://podcasts.marketingsociety.com/episode/how-to-leverage-your-village-to-give-the-most-complete-marketing-service 29:20 Thu, 22 Jul 2021 11:00:00 +0000

The benefits of D2C for brands today

Seb Bardin, Head of eCommerce Marketing at Unilever, talks about how to maintain curiosity as a marketer and move with the times and trends. He is particularly... https://podcasts.marketingsociety.com/episode/the-benefits-of-d2c-for-brands-today 29:50 Thu, 22 Jul 2021 10:30:00 +0000
See all podcasts

Videos

The ‘promise’ car and 'invisible people'

The ‘promise’ car

What happens when you find a technically savvy, creatively minded market facing an ongoing social issue?

The ‘promise’ car and 'invisible people'

Uncomfortable Breakfast: data with IBM

An Uncomfortable Breakfast discussing Data

Data - how to apply advanced analytics to gain deep customer insight and enabling better experiences...

Uncomfortable Breakfast: data with IBM

Moments of serendipity at an Uncomfortable Breakfast

Moments of serendipity

On Wednesday 3 February we hosted our first Uncomfortable Breakfast of the year in Dubai, discussing data with our sponsor IBM.

Moments of serendipity at an Uncomfortable Breakfast

See all videos