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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

How to Love SMBs (and make them love you back)

By Billy Hamilton-Stent

Publicis Approved Image
SMB's are the backbone of our economy and understanding how they tick is vital for marketers. This new report, Publicis Pro reveals important strategies for unlocking their potential in B2B marketing

Published on: 4 July 2024

Elevating diversity in advertising

Insights and opportunities for brands

By Marcos Angelides

Spark Foundry Publicis Groupe Partner The Marketing Society
With consumer preferences continually evolving, particularly around diversity in advertising, Spark Foundry’s Insights Accelerated report reveals thoughtful, inclusive strategies to help brands stay relevant and connected in 2024 and beyond.

Published on: 4 July 2024

Happy 90th Birthday Hamish Swan

By Graeme Atha

Hamish Swan Fellow The Marketing Society
Celebrating an Honorary Fellow of The Marketing Society who first joined as a member in the early sixties.

Published on: 2 July 2024

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Case studies

Podcasts

GSK's Jerry Daykin on the 6 Ps of digital transformation

In the latest Shiny New Object podcast episode, Tom is joined by 4-time guest Jerry Daykin, the Senior Media Director at GSK. We discuss the new 6 Ps of digital... https://podcasts.marketingsociety.com/episode/gsks-jerry-daykin-on-the-6-ps-of-digital-transformation 35:03 Thu, 29 Jul 2021 00:00:00 +0000

Keeping your marketing brain active with Aviva's David Byrne

Aviva's Brand Marketing Lead David Byrne talks to Automated Creative's Tom Ollerton about his top marketing books and what he's learnt about staying curious and... https://podcasts.marketingsociety.com/episode/keeping-your-marketing-brain-active-with-avivas-david-byrne 26:43 Wed, 28 Jul 2021 00:00:00 +0000
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Videos

Dave Henderson's 3 great ads he had nothing to do with

Three great ads - David Henderson

Watch Dave Henderson, The Mullen Lowe Chief Creative Officer discuss his top 3 ads he had nothing to do with.

Dave Henderson's 3 great ads he had nothing to do with

'We are America' featuring John Cena

'We are America'

'Love Has No Labels' has launched its newest video, 'We Are America,' in celebration of not only...

'We are America' featuring John Cena

Creativity & Constraints: Adam Morgan and Dave Trott

Adam Morgan talks to Dave Trott

Adam Morgan asks Dave Trott for his finest example of a constraint leading to greater creativity.

Creativity & Constraints: Adam Morgan and Dave Trott

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