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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Top 9 Marketing Trends 2025

Fancy Wearing Day-Jamas?

By Martin Krajniak

The Marketing Society Triad Member Content
Nine key trends are set to shape marketing in 2025 but rather than chasing each one down select only those that genuinely align with your own brand's DNA

Published on: 28 January 2025

Self reflection is the key to great leadership

By Anni Townend

Image by u_jen0vhv5i3 from Pixabay
Leadership thrives on reflection and understanding our strengths, knowing what we are like at our best and helping others to be their best, as Anni Townend explains.

Published on: 28 January 2025

Member interviw with Nawaf Rajeh

Image provided by nawaf
Member Interview with Nawaf Rajeh, Development & Innovation Marketing Senior Director at Diriyah Company

Published on: 24 January 2025

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Case studies

2012: Twinings - Brand Revitalisation - Case Study

Twinings, Brand Revitalisation

Twinings -

Twinings has long been seen as a quality tea.

But most people would only consider drinking it on special occasions.

We needed to convince existing, occasional...

Published on: 17 August 2012

Something thought provoking - By the way you're chewing a basketball

Challenger Project looks at Peppersmith

Peppersmith Chewing gum

The new gum brand, has turned the confectionary market on its head.

We’re always on the lookout for new brands that are trying to make a big difference and we...

Published on: 4 August 2012

2012: Burness, How Burness became a different type of law firm, Excellence - Case Study

Burness, How Burness became a different type of law firm

Burness, How Burness became a different type of law firm

Précis

Coming out of a difficult transitional period, and in a crowded sector with little differentiation, Burness faced the added challenge of a recession...

Published on: 3 August 2012

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Podcasts

The power of knowing your values

What makes you tick? What motivates you? What really matters to you? These are some big questions. But when you really stop and think about the answers, it... https://podcasts.marketingsociety.com/episode/mallory-erickson-and-the-secret-to-fundraising 36:03 Wed, 21 Jul 2021 20:03:00 +0000

Dave Dye talks to Steve Harrison about his latest book 'Can't Sell, Won't Sell', career and whether advertising is eating itself.

When I started out, lunch with my old writer Sean would end with ‘Right, let’s shift some product’. It was irony, of course. It’s rare for creatives talk like... https://podcasts.marketingsociety.com/episode/dave-dye-talks-to-steve-harrison-about-his-latest-book-cant-sell-wont-sell-career-and-whether-advertising-is-eating-itself- 02:30:13 Wed, 21 Jul 2021 12:44:00 +0000
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Videos

3 great ads: Alistair Macrow, McDonald's

3 great ads: Alistair Macrow, McDonald's

The Marketing Society’s 2016 Marketer of the Year, Alistair Macrow of McDonald’s, features in this short film in which he discusses the three great ads he lo

3 great ads: Alistair Macrow, McDonald's

"Women Should Not Be Worth Less" - Women's Centre - Switzerland

"Women Should Not Be Worth Less"
To highlight the inequality that women earn up to 20% less than men in equivalent roles and with the same training a campaign was created.
 

"Women Should Not Be Worth Less" - Women's Centre - Switzerland

#WhatIReallyReallyWant

#WhatIreallyReallyWant

From equal pay to an end to child marriage, the UN’s Project Everyone is encouraging women everywhere to speak up

#WhatIReallyReallyWant

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