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What does generative AI mean for brand safety?

By Michael Thomson

Source Adobe Stock
Generative AI is creating new challenges for brand safety. Michael Thomson looks at the risks and what can be done to mitigate them

Member Interview with Sherry Mansour

Source and credit: Sherry
Member Interview with Sherry Mansour, managing director - MENAT.

Speaker Q&A with Donna Harvey, STV

Team Captain for the Clients at the Client vs Agencies Creative Challenge 2024

Donna Harvey
Donna shares what she's bringing to the table as Client captain for the Clients vs Agencies Creative Challenge.

Case studies

Podcasts

How to leverage your village to give the most complete marketing service

Paul Ward is the Global CEO of Havas Studios, where he uses each individual's full set of skills to offer the best possible end-to-end marketing support to... https://podcasts.marketingsociety.com/episode/how-to-leverage-your-village-to-give-the-most-complete-marketing-service 29:20 Thu, 22 Jul 2021 11:00:00 +0000

The benefits of D2C for brands today

Seb Bardin, Head of eCommerce Marketing at Unilever, talks about how to maintain curiosity as a marketer and move with the times and trends. He is particularly... https://podcasts.marketingsociety.com/episode/the-benefits-of-d2c-for-brands-today 29:50 Thu, 22 Jul 2021 10:30:00 +0000

Videos

We hear from Nina Bibby at our International Marketing Leaders Programme Europe 2016.

O2's Nina Bibby on how do you engage with customers as a market leader

Last year I was invited to give the President's Lecture for the Berlin School Of Creative Leadership...

Creative Leadership interview with Faris Yakob

Chinese women are under immense pressure to marry before they turn 27...

SK-II empowers single women in powerful viral video