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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

How CMOs can top the new marketing league table

By Michele McGrath

2022
As 2022 begins to unfold, I wonder if – like me – you’ve made New Year’s Resolutions to guide your actions this year? Many CMOs I speak to want this to be the year they transform marketing by decluttering. But how? I’ve shared my thoughts.

Published on: 9 February 2022

Challenger brands to watch 2022

Change is a constant. But 2022 is talked of as the beginning of a great reset.

By eatbigfish

brands
Change is a constant. But 2022 is talked of as the beginning of a great reset. To decide this year’s top twenty, eatbigfish researched hundreds of companies globally for brands with the ambition, clarity and confidence to match their innovation.

Published on: 31 January 2022

Top tips for entering The Marketing Society Awards in 2022

From our Chair of Judges

Trophy
Syl Saller CBE is among marketing’s preeminent global leaders of our time, she shares her '5Rs' to help you with your entry papers.

Published on: 31 January 2022

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Case studies

Podcasts

Humble Leadership: Modeling How to Grow

Dan and Akin set their sights on the workplace. More explicitly, the people in leadership positions. Why is there so much talk about humble leadership and what... https://podcasts.marketingsociety.com/episode/humble-leadership-modeling-how-to-grow 35:41 Wed, 21 Jul 2021 11:59:00 +0000

Be Transparent. Build Trust. Own It! with Leanne Lynch

Leanne Lynch is Director Of Technology and Cyber Defence at Heathrow and 100% Imaginal Leader. After working for telecoms, internet, manufacturing, FMCG she... https://podcasts.marketingsociety.com/episode/be-transparent-build-trust-own-it-with-leanne-lynch 32:02 Thu, 15 Jul 2021 06:00:00 +0000
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Videos

A billboard made entirely of cake

Cake billboard

The greatest idea for a billboard has been realized: one made entirely of cake.

A billboard made entirely of cake

Carlsberg created a bar. Made of chocoalate.

Carlsberg's chocolate bar

In a departure from its usual fermented fare, Carlsberg has offered a new experience...

Carlsberg created a bar. Made of chocoalate.

"Great Chinese Names" - VisitBritain

Great Chinese Names
Over the centuries Great Britain has named many of the world's landmarks so VisitBritain thought they should invite the Chinese to re-name some of the UK

"Great Chinese Names" - VisitBritain

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