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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Sustainability: It's time to accelerate action

Salterbaxter for The Marketing Society
Salterbaxter give us key takeaways on sustainability from (UNGA) and Climate Week NYC in their latest report.

Published on: 1 November 2024

Member Interview with Jessica Binns

Image supplied by jessica Binns
Member Interview with Jessica Binns, Consultant, Jessica Binns Consulting

Published on: 30 October 2024

Finding focus - turning sustainability investment into brand value

By Ruby Gurdon

Design Bridge for The Marketing Society
Don't dread sustainability initiatives as profit sappers, seen them as an opportunity to enhance the bottom line. The job at hand? Finding focus.

Published on: 29 October 2024

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Case studies

2010: Change4Life, Launching New Brands: Case Study

Change4Life, Launching New Brands

Launching New Brands | Change4Life

Snapshot

The Change4Life brand was developed to target childhood obesity and promote a healthier lifestyle and has already made a measurable difference in...

Published on: 6 June 2012

2010: British Gas, Brand Revitalisation: Case Study

British Gas, Brand Revitalisation

British Gas - Brand Revitalisation

Snapshot

The UK’s leading energy supplier turbo-charged its brand performance by going back to customer basics and rising above price-led promotions.

Key...

Published on: 6 June 2012

2010: Aviva, Global Branding: Case Study

Aviva, Global Branding

Aviva, Global Branding

Snapshot

Aviva successfully managed a massively complex crossborder rebranding programme to fulfil its ambitious vision of strengthening its bond with customers...

Published on: 5 June 2012

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Podcasts

RORY SUTHERLAND: PART DEUX.

It's a marketing podcast, so some subjects Rory got into were unavoidable, like the savviness of the Knesset, the carvings of Grinling Gibbons, the importance... https://podcasts.marketingsociety.com/episode/rory-sutherland-part-deux- 01:45:05 Tue, 13 Jul 2021 15:30:00 +0000

Dave Dye talks to behavioural science boffin Rory Sutherland. (Part 1)

Every time Twitter throws up a smart take on marketing, it inevitably ends with the words '- Rory Sutherland'. Here are a few examples: “No big business idea... https://podcasts.marketingsociety.com/episode/dave-dye-talks-to-behavioural-science-boffin-rory-sutherland-part-1 01:11:30 Mon, 12 Jul 2021 12:23:00 +0000
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Videos

Why St John's Ambulance matters to Gareth Simpson

Interview with Gareth Simpson

EVP Global Operations Director & Global Category at Leo Burnett discusses his Marketing For Good success story with St John's Ambulance.

Why St John's Ambulance matters to Gareth Simpson

Beyond the hood or corporate office

Beyond the hood or corporate office

At the time it was a bold move into the diversity space for the company: while Michael Jordan may have been the greatest basketball player of all time, he wa

Beyond the hood or corporate office

Dave Henderson's 3 great ads he had nothing to do with

Three great ads - David Henderson

Watch Dave Henderson, The Mullen Lowe Chief Creative Officer discuss his top 3 ads he had nothing to do with.

Dave Henderson's 3 great ads he had nothing to do with

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