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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Abu Dhabi – Greening the world, one brand at a time

By Marwa Kaabour

Source Pexels Credit Diego F Parra
How Abu Dhabi's biggest brands are fully committed to sustainability and environmental protection contributing to the city’s on going environmental agenda.

Published on: 29 October 2024

The Changemakers Impact Conference | Review | Scotland

By Rohan Lightfoot

By Rohan Lightfoot

Source: Digital Triangle Creative
Read the review by Rohan Lightfoot, Founder of Signal Consulting, who joined us at the first ever Changemakers Conference in Scotland.

Published on: 24 October 2024

Member interview with Jane Margetts

image provided by Jane
Member Interview with Jane Margetts, Marketing Director, Restore Information Management

Published on: 22 October 2024

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Case studies

2010: Audi, Sustaining the Brand Promise - Case Study

Audi, Sustaining the Brand Promise

Audi | Sustaining the Brand Promise

Snapshot

A consistently high standard of car marketing has turned Audi into an iconic, best-selling brand in the UK.

Key insights

  • Audi has championed...

Published on: 5 June 2012

2010: Ariel, Marketing for Sustainable Consumption, Case Study

Ariel, Marketing for Sustainable Consumption

Ariel | Marketing for Sustainable Consumption

Snapshot

Ariel’s campaign to get consumers to wash clothes at lower temperatures persuaded them that they could do something to battle climate change.

Key...

Published on: 5 June 2012

2009: UPS, Creating Loyal Relationships - Case Study

UPS, Creating Loyal Relationships

By creating an appealing desktop gadget to help its time-pressurised customers UPS successfully attracted new users.

Key insights

  • UPS needed to grow and...

Published on: 9 May 2012

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Podcasts

Mobile marketing and its crucial role in customer engagement

The Marketing Technology Lead for Western Europe at Reckitt, Cicero Hennemann is, in his words, “the tech guy.” His career covers lots of different technology... https://podcasts.marketingsociety.com/episode/mobile-marketing-and-its-crucial-role-in-customer-engagement 28:42 Fri, 09 Jul 2021 09:00:00 +0000

Corporate Social Responsibility is Not Public Relations - Sangeeta Waldron

Having read Sangeeta’s latest book, Corporate Social Responsibility is Not Public Relations - we were keen to invite her to the show. Sangeeta features a number... https://podcasts.marketingsociety.com/episode/corporate-social-responsibility-is-not-public-relations-sangeeta-waldron 29:47 Thu, 08 Jul 2021 07:15:00 +0000
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Videos

'We are America' featuring John Cena

'We are America'

'Love Has No Labels' has launched its newest video, 'We Are America,' in celebration of not only...

'We are America' featuring John Cena

Creativity & Constraints: Adam Morgan and Dave Trott

Adam Morgan talks to Dave Trott

Adam Morgan asks Dave Trott for his finest example of a constraint leading to greater creativity.

Creativity & Constraints: Adam Morgan and Dave Trott

O2's Nina Bibby on how do you engage with customers as a market leader

Engaging with customers

We hear from Nina Bibby at our International Marketing Leaders Programme Europe 2016.

O2's Nina Bibby on how do you engage with customers as a market leader

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