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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Fellow interview with Maddy Sim

By Maddy Sim

Maddy SIm

1. What’s your golden rule - at work and in life?

It’s a bit of a depressing one to be honest, but I’ve found a very old adage play out across my career…...

Published on: 24 October 2023

At the heart of being a changemaker

is the risk and reward paradox

By Jessica Davey

Photo by Modestas Urbonas on Unsplash
The great thing about putting together a handful of the industry’s best is that, despite everyone having experienced a somewhat volatile year, the consensus was - in uncertainty, there is opportunity. 

Published on: 24 October 2023

Not all nudges are equal

Part One | Misunderstandings

By The Behavioural Architects

Photo by Nadir sYzYgY on Unsplash
In this three-part series from The Behavioural Architects, we look at a strategic approach to understanding and setting expectations for the impact of nudging.

Published on: 23 October 2023

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Case studies

Podcasts

Dave Dye talks to behavioural science boffin Rory Sutherland. (Part 1)

Every time Twitter throws up a smart take on marketing, it inevitably ends with the words '- Rory Sutherland'. Here are a few examples: “No big business idea... https://podcasts.marketingsociety.com/episode/dave-dye-talks-to-behavioural-science-boffin-rory-sutherland-part-1 01:11:30 Mon, 12 Jul 2021 12:23:00 +0000

Mobile marketing and its crucial role in customer engagement

The Marketing Technology Lead for Western Europe at Reckitt, Cicero Hennemann is, in his words, “the tech guy.” His career covers lots of different technology... https://podcasts.marketingsociety.com/episode/mobile-marketing-and-its-crucial-role-in-customer-engagement 28:42 Fri, 09 Jul 2021 09:00:00 +0000
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Videos

Persil's 'critical' children's playtime campaign

Persil's 'critical' children's playtime campaign

Persil is taking on the 'shocking' social issue that children now spend as much time outdoors as maximum security prisoners in the latest instalment of its l

Persil's 'critical' children's playtime campaign

3 great ads: Robert Campbell, BETA

3 great ads

Nike: Kick It

3 great ads: Robert Campbell, BETA

Tesco's Dave Lewis on leadership and adversity

Dave Lewis on leadership and adversity

Ahead of our Annual Lecture we caught up with Dave Lewis to get his thoughts on leadership, dealing with problems and facing adversity.

Tesco's Dave Lewis on leadership and adversity

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