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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Fellows Interview with Sally Edwards

Sally Edwards Fellow of The Marketing Society
Fellows interview with Sally Edwards, Senior Adviser, Leisure Events and Festivals at Dubai Economy and Tourism

Published on: 19 December 2024

Profit Ability 2: Channel Analysis

The new business case for advertising

Profit Ability 2: Setting the scene Thinkbox
Gain a deeper understanding of which sectors different media are most effective for and how they should be integrated into the channel mix. 

Published on: 19 December 2024

Fellows Interview with Scott Morrison

image provided by scott
Fellows interview with Scott Morrison founder at the Boom!

Published on: 19 December 2024

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Case studies

2010: Change4Life, Launching New Brands: Case Study

Change4Life, Launching New Brands

Launching New Brands | Change4Life

Snapshot

The Change4Life brand was developed to target childhood obesity and promote a healthier lifestyle and has already made a measurable difference in...

Published on: 6 June 2012

2010: British Gas, Brand Revitalisation: Case Study

British Gas, Brand Revitalisation

British Gas - Brand Revitalisation

Snapshot

The UK’s leading energy supplier turbo-charged its brand performance by going back to customer basics and rising above price-led promotions.

Key...

Published on: 6 June 2012

2010: Aviva, Global Branding: Case Study

Aviva, Global Branding

Aviva, Global Branding

Snapshot

Aviva successfully managed a massively complex crossborder rebranding programme to fulfil its ambitious vision of strengthening its bond with customers...

Published on: 5 June 2012

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Podcasts

Saving time without sacrificing the personal touch: GoDaddy's Adam Palmer on using Loom

Adam Palmer is the Director for Creative Production Ops at GoDaddy. He believes strongly in challenging the status quo, finding new and better ways to avoid... https://podcasts.marketingsociety.com/episode/saving-time-without-sacrificing-the-personal-touch-godaddys-adam-palmer-on-using-loom-for-business-communication 28:42 Sat, 03 Jul 2021 09:00:00 +0000

Do Something Scary Every Day with Julie Doleman

Julie Doleman is the Managing Director of Global Expansion at Experian - and an unstoppable force of nature. She moved from California to the UK a decade ago... https://podcasts.marketingsociety.com/episode/do-something-scary-every-day-with-julie-dorman 29:33 Thu, 01 Jul 2021 06:00:00 +0000
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Videos

Creative Leadership interview with Faris Yakob

Berlin School of Creative Leadership Interview
far

Last year I was invited to give the President's Lecture for the Berlin School Of Creative Leadership...

Creative Leadership interview with Faris Yakob

SK-II empowers single women in powerful viral video

SK-II empowers single women

Chinese women are under immense pressure to marry before they turn 27...

SK-II empowers single women in powerful viral video

3 great ads: chosen by Trevor Robinson OBE

3 great ads: Trevor Robinson

In this film, we hear from the brilliant Trevor Robinson, who created the award-winning Tango ads.

3 great ads: chosen by Trevor Robinson OBE

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