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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Why do marketers exist?

Impact Report from Digitas

Digitas Impact Report
A new report by Digitas in association with The Marketing Society reveals the current priorities for leaders and explores how marketers can deal with the impact balancing act

Published on: 17 June 2024

How CMOs are shaping their Gen AI future

BCG Report partnered content
A new BCG survey in partnership with the Association of National Advertisers (ANA) of over 200 CMOs in 7 countries, reveals CMOs overwhelmingly positive view of generative AI (GenAI) as the top way to improve efficiencies and unlock growth.

Published on: 17 June 2024

Member Interview with Abdullah Aziz

source and credit abdullah
Member Interview with Abdullah Aziz Regional Senior Marketing Manager at Agthia LLC

Published on: 14 June 2024

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Case studies

Podcasts

Mobile marketing and its crucial role in customer engagement

The Marketing Technology Lead for Western Europe at Reckitt, Cicero Hennemann is, in his words, “the tech guy.” His career covers lots of different technology... https://podcasts.marketingsociety.com/episode/mobile-marketing-and-its-crucial-role-in-customer-engagement 28:42 Fri, 09 Jul 2021 09:00:00 +0000

Corporate Social Responsibility is Not Public Relations - Sangeeta Waldron

Having read Sangeeta’s latest book, Corporate Social Responsibility is Not Public Relations - we were keen to invite her to the show. Sangeeta features a number... https://podcasts.marketingsociety.com/episode/corporate-social-responsibility-is-not-public-relations-sangeeta-waldron 29:47 Thu, 08 Jul 2021 07:15:00 +0000
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Videos

Heart-rending campaign turns spotlight on sex-selective abortions

Spotlight on sex-selective abortions

'It’s a girl.' Sadly, these three words may be the deadliest in the world...

Heart-rending campaign turns spotlight on sex-selective abortions

Creative Works: Guinness Africa 'Alive Inside'

Guinness Africa 'Alive Inside'

Guinness is introducing a new beer created for the next generation of Guinness drinkers – Guinness Africa Special...

Creative Works: Guinness Africa 'Alive Inside'

The ‘promise’ car and 'invisible people'

The ‘promise’ car

What happens when you find a technically savvy, creatively minded market facing an ongoing social issue?

The ‘promise’ car and 'invisible people'

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