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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Martin Krajniak

Photo supplied by Martin
Member Interview with Martin Krajniak, Chief Ingenuity Officer at TRIAD Advertising

Published on: 2 October 2024

Member Interview with Mark Simmonds

source and credit - Mark
Member Interview with Mark Simmonds, Director, Genius You Ltd.

Published on: 28 September 2024

How to stop good stress from turning bad ...or ugly

By Mark Simmonds

Source Canva LvNL from Getty Images
With more and more of us feeling stressed more often we need to take action to stop short term `good stress' from turning bad or ugly. There are three steps we can all take to help.

Published on: 24 September 2024

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Case studies

2008: Dulux, Global Branding: Case Study

Dulux, Global Branding

Global Branding | Dulux

Snapshot

By rethinking its approach to cultural differences and finding common ground in the regenerative power of colour, Dulux became a truly global brand.

Ke...

Published on: 6 April 2012

2007: Channel 4, Social Marketing - Case Study

Channel 4, Social Marketing

Channel 4 | Social Marketing

Snapshot

The compelling combination of a culinary icon and a social marketing campaign triggered the start of a food revolution.

Key insights

  • An inspired...

Published on: 9 March 2012

2007: Magners, Launching New Brands - Case Study

Magners, Launching New Brands

Magners | Launching New Brands

Magners defied industry analysts’ negative views of the potential of the cider market with the successful launch of its new cider brand in the UK, which...

Published on: 6 March 2012

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Podcasts

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Videos

Boring Brexit campaigns should take a leaf out of the Green Party's book

Boring Brexit campaigns should take a leaf out of the Green Party's book

It’s rare that a party political broadcast – traditionally one of the most humdrum of creative confections – meets near universal praise...

Boring Brexit campaigns should take a leaf out of the Green Party's book

McDonald’s Taiwan ‘coming out’ ad shows brave work

Brave work does exist in Asia

Leo Burnett’s recent ad for McDonald’s in Taiwan, in which a boy reveals his homosexuality to his father at a McCafé...

McDonald’s Taiwan ‘coming out’ ad shows brave work

Heart-rending campaign turns spotlight on sex-selective abortions

Spotlight on sex-selective abortions

'It’s a girl.' Sadly, these three words may be the deadliest in the world...

Heart-rending campaign turns spotlight on sex-selective abortions

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