Cannes 2025 Spotlight
Join The Marketing Society at a series of events at Cannes
Join The Marketing Society at a series of events at Cannes
KFC, Brand Revitalisation
A powerful combination of product development and inspired marketing that was true to the brand...
ebookers, Global Branding
Snapshot
An innovative approach to uncovering consumer insights helped the revitalised brand reposition itself seamlessly across Europe.
Key insights
BT Business, Customer Insight
A simple insight, articulated in a fully-integrated campaign, ‘Do what you do best’, revitalised BT Business and put it firmly on the SME map.
Key insights
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Guinness is introducing a new beer created for the next generation of Guinness drinkers – Guinness Africa Special...
What happens when you find a technically savvy, creatively minded market facing an ongoing social issue?
Data - how to apply advanced analytics to gain deep customer insight and enabling better experiences...