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As the gaming market continues to surge, esports stands at a crossroads

By Mike Woolston

Esports stadium provided by Design Bridge and Partners
While the popularity of esports remains strong, its growth has started to plateau. To keep thriving it must continuously innovate and improve product quality.

Enrage or Engage: Navigating the Paradox of Digital Advertising

By Frank Cheng

Source Canva busracavus from Getty Images Signature
Striking the right balance between engaging customers and not enraging them with endless, intrusive adverts is something marketers must work hard at. Frank Cheng offers 6 useful tips to getting it right.

Member Interview with Liz Dean

source and credit: Liz
Member Interview with Liz Dean, Founder, Marketing consultant and Coach, The Leopard Room

Case studies

2007: KFC, Brand Revitalisation: Case Study

KFC, Brand Revitalisation

Brand Revitalisation | KFC

A powerful combination of product development and inspired marketing that was true to the brand...

2007: ebookers, Global Branding - Case Study

ebookers, Global Branding

ebookers | Global Branding

Snapshot

An innovative approach to uncovering consumer insights helped the revitalised brand reposition itself seamlessly across Europe.

Key insights

  • The...

2007: BT Business, Customer Insight - Case Study

BT Business, Customer Insight

BT Business | Customer Insight

A simple insight, articulated in a fully-integrated campaign, ‘Do what you do best’, revitalised BT Business and put it firmly on the SME map.

Key insights
•...

Podcasts

Equality, Trust & Authenticity with Barak Berkowitz

Barak Berkowitz is the real deal. He has played a formative part in the evolution of Silicon Valley’s technology ecosystem ; ; 9 years at Apple, through... https://podcasts.marketingsociety.com/episode/equality-trust-authenticity-with-barak-berkowitz 30:00 Thu, 24 Jun 2021 06:00:00 +0000

Videos

Guinness is introducing a new beer created for the next generation of Guinness drinkers – Guinness Africa Special...

Creative Works: Guinness Africa 'Alive Inside'

What happens when you find a technically savvy, creatively minded market facing an ongoing social issue?

The ‘promise’ car and 'invisible people'

Data - how to apply advanced analytics to gain deep customer insight and enabling better experiences...

Uncomfortable Breakfast: data with IBM