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Latest Think Pieces

Mid-Day Squares- on entrepreneurial thinking & doing things differently  

By Ruth Fittock

Ruth Fittock Power of Entrepreneurial thinking for  brands

Mid-Day Squares is one of the most exciting food & drink companies today, having just sold their 40th million chocolate bar in North America, they share...

All That Matters 2024

By Rohan Lightfoot

All that Matters event official photo
Member Rohan Lightfoot reviews Singapore's All That Matters conference and reveals his top take-outs from this eclectic, multitrack event.

Unlocking Impact: The Transformative Power of Effective B2B Marketing

By Rationale

Rationale think piece
Rationale, session sponsor at the Scotland Changemakers Conference, discuss the shrinking of marketing budgets, the simultaneous rise in marketing costs, and how to navigate these challenges.

Case studies

2007: British Heart Foundation, Social Marketing: Case Study

British Heart Foundation, Social Marketing

Snapshot

An entertaining online game encouraged children to fight the flab by making it fun to equate what they eat with their health.

Key insights

  • The...

Podcasts

Alex Garden and the solution to a plastic free world

What does it mean to make a contribution as an executive and a leader? At what point in your career do the skills you’ve accumulated need to be leveraged for... https://podcasts.marketingsociety.com/episode/alex-garden-and-the-solution-to-a-plastic-free-world 47:06 Wed, 23 Jun 2021 17:04:00 +0000

Videos

On Wednesday 3 February we hosted our first Uncomfortable Breakfast of the year in Dubai, discussing data with our sponsor IBM.

Moments of serendipity at an Uncomfortable Breakfast

Tom Broughton is the founder of Cubitts, a new emerging challenger in eyewear offering modestly priced spectacles...

Cubitts: Challenging the experience in eyewear

Graphic design for television and film is a complex business, as revealed by the BBC...

Secrets of working on The Night Manager