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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Brands and the Green Opportunity

Why marketers should start thinking about Labour’s green economy plans

By Alex Lewis

Photo by Artur Tumasjan on Unsplash
While we’ve been witnessing the shocking scenes of wildfires burning in Southern Europe and North America, environmental issues have been used to drive division in UK politics.

Published on: 19 September 2023

Marketing to the CFO

a challenge or an opportunity for CMOs?

By Ruth Saunders

Source Canva Credit Monkey Business Images
Is marketing to the CFO a challenge or an opportunity for CMOs? We asked Fellow of The Marketing Society Ruth Saunders for her perspective and top tips.

Published on: 12 September 2023

Why we need to usher in an era of transparency and vulnerability

in sustainable digital media 

By Liam Scott

Photo by Casey Horner on Unsplash
It's fair to say that there is a lot of misdirection, miscommunication and misunderstanding about what and how much some companies say they are doing to offer green solutions and how much they are actually doing.

Published on: 7 September 2023

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Case studies

Podcasts

Equality, Trust & Authenticity with Barak Berkowitz

Barak Berkowitz is the real deal. He has played a formative part in the evolution of Silicon Valley’s technology ecosystem ; ; 9 years at Apple, through... https://podcasts.marketingsociety.com/episode/equality-trust-authenticity-with-barak-berkowitz 30:00 Thu, 24 Jun 2021 06:00:00 +0000

Alex Garden and the solution to a plastic free world

What does it mean to make a contribution as an executive and a leader? At what point in your career do the skills you’ve accumulated need to be leveraged for... https://podcasts.marketingsociety.com/episode/alex-garden-and-the-solution-to-a-plastic-free-world 47:06 Wed, 23 Jun 2021 17:04:00 +0000
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Videos

"Infrequent Flyers Club" - Tigerair - Australia

Infrequent Flyers Club
Low cost airline Tigerair rewarded infrequent flyers with membership to a club with absolutely no benefits - other than cheap fares.

"Infrequent Flyers Club" - Tigerair - Australia

"Dancing Traffic Light" - Smart - Portugal

Dancing Traffic Light

Smart cars have a vision of finding new solutions for urban problems.

"Dancing Traffic Light" - Smart - Portugal

3 great ads: chosen by Elspeth Lynn

3 great ads

In this episode, we hear all about executional perfection, magic and determination from the epic TV ads that made Elspeth’s top 3 list.

3 great ads: chosen by Elspeth Lynn

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