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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The long and the short of ROI

Download a copy of the white paper published by the Marketing Performance Hub, a marketing community setup by Ekimetrics and global brand partners AXA, Nestlé and Pernod Ricard

The long and the short of ROI Ekimetrics
A new white paper by Ekimetrics led Marketing Performance Hub Think Tank has gathered evidenced based insights and best practices for measuring the impact of marketing along the consumer journey.

Published on: 10 December 2024

Is Your Business ready to attract and retain top digital marketing talent in Asia?

Source: mercer Getty Images provided by Mercer
In Asia, digital marketing has become a highly sought-after digital role. A new report by Mercer offers strategic guidance on how organisations can secure and retain top digital talent to support and grow their business.

Published on: 10 December 2024

The Key Quick Conversations with Nick Elliott

at The Marketing Society Global Conference 2024

TMS IMAGE
Live from The Marketing Society Changemakers Impact Conference in London: The Key🔑 - Quick Conversations 🎤

Published on: 9 December 2024

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Case studies

2008: Dulux, Global Branding: Case Study

Dulux, Global Branding

Global Branding | Dulux

Snapshot

By rethinking its approach to cultural differences and finding common ground in the regenerative power of colour, Dulux became a truly global brand.

Ke...

Published on: 6 April 2012

2007: Channel 4, Social Marketing - Case Study

Channel 4, Social Marketing

Channel 4 | Social Marketing

Snapshot

The compelling combination of a culinary icon and a social marketing campaign triggered the start of a food revolution.

Key insights

  • An inspired...

Published on: 9 March 2012

2007: Magners, Launching New Brands - Case Study

Magners, Launching New Brands

Magners | Launching New Brands

Magners defied industry analysts’ negative views of the potential of the cider market with the successful launch of its new cider brand in the UK, which...

Published on: 6 March 2012

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Podcasts

Dave Dye talks to the 'Ad Contrarian' (Bob Hoffman.)

I was just about to write ‘the business I joined 30 years ago is unrecognisable today’. But then it occurred to me; that’s bullshit. Take today, either side of... https://podcasts.marketingsociety.com/episode/dave-dye-talks-to-the-ad-contrarian-bob-hoffman- 01:30:30 Thu, 17 Jun 2021 12:09:00 +0000
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Videos

Moments of serendipity at an Uncomfortable Breakfast

Moments of serendipity

On Wednesday 3 February we hosted our first Uncomfortable Breakfast of the year in Dubai, discussing data with our sponsor IBM.

Moments of serendipity at an Uncomfortable Breakfast

Cubitts: Challenging the experience in eyewear

Cubitts: challenging eyewear

Tom Broughton is the founder of Cubitts, a new emerging challenger in eyewear offering modestly priced spectacles...

Cubitts: Challenging the experience in eyewear

Secrets of working on The Night Manager

Secrets of The Night Manager

Graphic design for television and film is a complex business, as revealed by the BBC...

Secrets of working on The Night Manager

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