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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Jessica Schroeder

Image provided by Jessica
Member Interview with Jessica Schroeder, Head of Corporate Communications & Government Affairs

Published on: 29 November 2024

The Changemakers Impact Conference | Review | Singapore

The superpower to charge change and deliver impact

By Xiaowei Liu

The Marketing Society Singapore Conference 2024
A review from our Singapore Changemakers Conference: The superpower to charge change and deliver impact

Published on: 27 November 2024

Cultural Endurance for Impact

A Q&A following The Marketing Society New York Changemakers Conference 2024

The Marketing Society New York Conference 2024
Following The Marketing Society Changemakers Conference in New York our speaker Mike DaRe joins a Q&A on Cultural Endurance for Impact

Published on: 27 November 2024

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Case studies

2007: KFC, Brand Revitalisation: Case Study

KFC, Brand Revitalisation

Brand Revitalisation | KFC

A powerful combination of product development and inspired marketing that was true to the brand...

Published on: 6 March 2012

2007: ebookers, Global Branding - Case Study

ebookers, Global Branding

ebookers | Global Branding

Snapshot

An innovative approach to uncovering consumer insights helped the revitalised brand reposition itself seamlessly across Europe.

Key insights

  • The...

Published on: 6 March 2012

2007: BT Business, Customer Insight - Case Study

BT Business, Customer Insight

BT Business | Customer Insight

A simple insight, articulated in a fully-integrated campaign, ‘Do what you do best’, revitalised BT Business and put it firmly on the SME map.

Key insights
•...

Published on: 6 March 2012

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Podcasts

Dave Dye talks writer, creative director and all-round good egg Mary Wear.

‘Remember how seriously we all took it? Not that we took ourselves seriously or that we didn’t have fun, but we just tried so, so hard to make great work. It... https://podcasts.marketingsociety.com/episode/dave-dye-talks-writer-creative-director-and-all-round-good-egg-mary-wear- 02:40:55 Thu, 17 Jun 2021 11:54:00 +0000

Dave Dye talks to Richard Shotton about behavioural science

One of my favourite tweeters. Always insightful, but more than that, Richard always seems so excited to share each idea or thought. He writes his tweets like... https://podcasts.marketingsociety.com/episode/dave-dye-talks-to-richard-shotton-about-behavioural-science 01:39:30 Thu, 17 Jun 2021 11:46:00 +0000

The Journey of the Explorer with John Hagel

John Hagel has grown and sold start ups in Silicon Valley, spent years as a senior exec in Atari 16 years as a Partner in McKinsey and Co and most recently set... https://podcasts.marketingsociety.com/episode/the-journey-of-the-explore-with-john-hagel 29:19 Thu, 17 Jun 2021 06:00:00 +0000
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Videos

3 great ads: Danny Brooke Taylor, Lucky Generals

3 great ads

Southern Comfort's 'Beach'

3 great ads: Danny Brooke Taylor, Lucky Generals

A billboard made entirely of cake

Cake billboard

The greatest idea for a billboard has been realized: one made entirely of cake.

A billboard made entirely of cake

Carlsberg created a bar. Made of chocoalate.

Carlsberg's chocolate bar

In a departure from its usual fermented fare, Carlsberg has offered a new experience...

Carlsberg created a bar. Made of chocoalate.

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