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Latest Think Pieces

Meet our 2021 awards judge, Nathan Ansell

Entry deadline: 26 February

awards
We chat to The Marketing Society Awards judge Nathan Ansell to find out his top pieces of advice

Starcom's look ahead to what 2021 might hold...

From monologue to dialogue, recovery to revolution and global versus local

By Starcom

Extrovert
In a year that is to set be unpredictable, Starcom outlines the key tensions consumers will be facing, in latest insight report.

What does D&I in 2021 look like for Adland?

VCCP's D&I Collective share their thoughts

d
Adland realised more than ever the importance and impact of advertising on society.

Case studies

Podcasts

Dave Dye talks to the 'Ad Contrarian' (Bob Hoffman.)

I was just about to write ‘the business I joined 30 years ago is unrecognisable today’. But then it occurred to me; that’s bullshit. Take today, either side of... https://podcasts.marketingsociety.com/episode/dave-dye-talks-to-the-ad-contrarian-bob-hoffman- 01:30:30 Thu, 17 Jun 2021 12:09:00 +0000

Dave Dye talks writer, creative director and all-round good egg Mary Wear.

‘Remember how seriously we all took it? Not that we took ourselves seriously or that we didn’t have fun, but we just tried so, so hard to make great work. It... https://podcasts.marketingsociety.com/episode/dave-dye-talks-writer-creative-director-and-all-round-good-egg-mary-wear- 02:40:55 Thu, 17 Jun 2021 11:54:00 +0000

Videos

The Ice Bucket Challenge was developed to raise awareness and funds for ALS - a progressive neurodegenerative disease.

"Ice Bucket Challenge" - ALS Association - USA

Producing American-made apparel, with products both sourced and manufactured in North and South Carolina, American Giant have tripled their business each year since launching in 2012.

An interview with the founder of American Giant

Faced with increased competition and a wide variety of flavours, brand leader Uni-Noodle created a range of recipes flavoured by moods which were captured in a "house of little moments" film.

'House of Little Moments' - Uni-Noodle - Taiwan