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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview With Joe Lipscombe

source and credit Joe Lipscombe
Member Interview with Joe Lipscombe, Partner at The Romans

Published on: 17 May 2024

Marketing practices that lead to global success

By Deepak Goel

Source Canva - Credit kentoh from Getty Images
Embracing the nuances of cultural differences, celebrating diversity and leveraging the digital landscape are the pillars of all successful global marketing plans.

Published on: 16 May 2024

Influencer marketing: The double-edged sword

By Jeremy Stern

Source Canva Credit Artem Varnitsin
Top tips for successful influencer marketing: why brands need to be ensure influencer campaigns are run properly to avoid negative impact.

Published on: 16 May 2024

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Case studies

Podcasts

Dave Dye talks to the 'Ad Contrarian' (Bob Hoffman.)

I was just about to write ‘the business I joined 30 years ago is unrecognisable today’. But then it occurred to me; that’s bullshit. Take today, either side of... https://podcasts.marketingsociety.com/episode/dave-dye-talks-to-the-ad-contrarian-bob-hoffman- 01:30:30 Thu, 17 Jun 2021 12:09:00 +0000

Dave Dye talks writer, creative director and all-round good egg Mary Wear.

‘Remember how seriously we all took it? Not that we took ourselves seriously or that we didn’t have fun, but we just tried so, so hard to make great work. It... https://podcasts.marketingsociety.com/episode/dave-dye-talks-writer-creative-director-and-all-round-good-egg-mary-wear- 02:40:55 Thu, 17 Jun 2021 11:54:00 +0000
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Videos

How Smart Energy GB got fame without a budget

How Smart Energy got fame

We've got to make this so imaginative that we can convince one of the major British newspapers...

How Smart Energy GB got fame without a budget

Challenger brand profile: Seedlip

Seedlip, non-alcoholic spirit

eatbigfish interview Ben Branson, founder of Seedlip - the world's first non-alcoholic spirit

Challenger brand profile: Seedlip

Izabela Taseski on her MLP 2016 experience

Izabela Taseski on MLP 2016

Marketing Society Young Marketing Leader of the Year 2015, Barclays' Izabela Taseski on her experience of our International Marketing Leaders Programme - in

Izabela Taseski on her MLP 2016 experience

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