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Latest Think Pieces

The Power of Personal Understanding

in preventing burnout

By Abigail Dixon

Source: Pexels Photo by Nataliya Vaitkevich
Developing your personal understanding can increase fulfilment and prevent burnout for marketers. Here’s how… 

Empowering Marketing Teams

Through a Culture of Well-Being

By Janice Hutchinson

Source Unsplash - Credit Campaign Creators
To embed a real culture of openness that promotes well-being, leaders need to do just that…. treat others how they would like to be treated

A force for good, a sea of inspiration

A review of The Annual Lecture 2024

By Caroline Parkes

The Marketing Society Annual Lecture Credit Baz Seal
Matt Brittin opened up our eyes (and hearts) to the possibilities of AI for good. And for creativity. A review of our Annual Lecture

Case studies

Podcasts

Patience and Persistence Counts with Vint Cerf

Vint is one of the "Fathers of the Internet" (No, dear People, Tim Berners Lee did not build the Internet) Vint, as Programme Manager at DARPA, then Stanford... https://podcasts.marketingsociety.com/episode/patience-and-persistence-counts-with-vint-cerf 50:33 Thu, 03 Jun 2021 06:00:00 +0000

Dave Hieatt talks to Dave Dye

Dave Hieatt has influenced advertising more since he quit. First, with Howies. His mail order catalogues built up more than customer base, they built up a fan... https://podcasts.marketingsociety.com/episode/dave-hieatt-talks-to-dave-dye 01:37:34 Fri, 28 May 2021 10:49:00 +0000

Better Together. Co-Create Culture. with Isabel Naidoo

This weeks guest Isabel Naidoo is an imaginal inspiration. She heads up Inclusion and Talent at FIS Global : a company with 70,000 global employees. A woman on... https://podcasts.marketingsociety.com/episode/co-creating-culture-better-together-with-isabel-naidoo 31:51 Thu, 27 May 2021 06:00:00 +0000

Videos

Smart cars have a vision of finding new solutions for urban problems.

"Dancing Traffic Light" - Smart - Portugal

In this episode, we hear all about executional perfection, magic and determination from the epic TV ads that made Elspeth’s top 3 list.

3 great ads: chosen by Elspeth Lynn

The Ice Bucket Challenge was developed to raise awareness and funds for ALS - a progressive neurodegenerative disease.

"Ice Bucket Challenge" - ALS Association - USA