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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

One Thing Leads to Another: The Marketing Attention Rub

marketreach
As we navigate the ever-evolving landscape of consumer attention, understanding the "attention rub" could be the key to creating more effective, integrated marketing campaigns.

Published on: 7 August 2024

Brand Valuation

By David Haigh

David Haigh Fellow of The Marketing Society
Brand valuation is a powerful tool connecting marketing and finance, enabling marketers to quantify and leverage brand value for strategic advantage. Understanding and applying its principles is key for long-term growth and brand equity.

Published on: 6 August 2024

Managing Disagreement Within Your Team

By Patrick Barwise

Patrick Barwise Fellow of The Marketing Society
A top performing marketing team manages to combine a high level of substantive conflict (open discussion about the issues) with a low level of emotional, interpersonal conflict. As a team leader, here's how you can help achieve this.

Published on: 6 August 2024

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Case studies

Podcasts

Patience and Persistence Counts with Vint Cerf

Vint is one of the "Fathers of the Internet" (No, dear People, Tim Berners Lee did not build the Internet) Vint, as Programme Manager at DARPA, then Stanford... https://podcasts.marketingsociety.com/episode/patience-and-persistence-counts-with-vint-cerf 50:33 Thu, 03 Jun 2021 06:00:00 +0000

Dave Hieatt talks to Dave Dye

Dave Hieatt has influenced advertising more since he quit. First, with Howies. His mail order catalogues built up more than customer base, they built up a fan... https://podcasts.marketingsociety.com/episode/dave-hieatt-talks-to-dave-dye 01:37:34 Fri, 28 May 2021 10:49:00 +0000

Better Together. Co-Create Culture. with Isabel Naidoo

This weeks guest Isabel Naidoo is an imaginal inspiration. She heads up Inclusion and Talent at FIS Global : a company with 70,000 global employees. A woman on... https://podcasts.marketingsociety.com/episode/co-creating-culture-better-together-with-isabel-naidoo 31:51 Thu, 27 May 2021 06:00:00 +0000
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Videos

US Creative Works Ad of the Week: Tillamook

Goodbye Big Food. Hello Real Food.

Oregon dairy co-op Tillamook released an ad during the Oscars...

US Creative Works Ad of the Week: Tillamook

Uncomfortable Breakfast: digital disruption

Disruption

Over the past few years there has been an explosion of technology...

Uncomfortable Breakfast: digital disruption

How Smart Energy GB got fame without a budget

How Smart Energy got fame

We've got to make this so imaginative that we can convince one of the major British newspapers...

How Smart Energy GB got fame without a budget

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