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Latest Think Pieces

How are you? I love you. Thank you

A review of The Annual Lecture 2024

Source and Credit: Baz london
We were enlightened with history, data, opportunities and amazing examples of AI usage or applications today

Member Interview with Ananda Shakespeare

Sorce and credit - ananda shakespeare
Member Interview with Ananda Shakespeare, CEO of Shakespeare Communications

Ethical Attention: Can Marketing Avoid Fueling Digital Addiction?

By Toby Hutchins

Source: Gilles Lambert, unsplashed
We hear from Toby Hutchins, Head of Strategy at EssenceMediacom, about digital addiction and how marketing can help.

Case studies

Podcasts

Leo Burnett and this VUCA world

Today I speak with Carly Avener, Managing Director of Leo Burnett London. I had so many questions. I was keen to understand how COVID has changed things at... https://podcasts.marketingsociety.com/episode/leo-burnett-and-this-vuca-world 37:40 Mon, 07 Jun 2021 16:55:00 +0000

Özlem and the power of being a citizen of the world

That question. “Where are you from?” How does someone who doesn’t really belong anywhere respond? Today I’m chatting with Özlem Özkan, who, in her own words... https://podcasts.marketingsociety.com/episode/ozlem-and-the-power-of-being-a-citizen-of-the-world 39:01 Mon, 07 Jun 2021 16:49:00 +0000

Videos

IKEA recognised that moving in together and trips to IKEA were a significant step in modern relationships.

'Relationship Status' - IKEA - Germany

 Virgin Atlantic: Still Red Hot

3 great ads: Catherine Kehoe, Lloyds

Low cost airline Tigerair rewarded infrequent flyers with membership to a club with absolutely no benefits - other than cheap fares.

"Infrequent Flyers Club" - Tigerair - Australia