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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with David Bekhazi

Member Interview with David Bekhazi, Regional Creative Director at House Of Comms. Based in Dubai, United Arab Emirates.

From Artificial Intelligence…to Intelligent Brands

The coming revolution in customer experience

By Michael Bayler

When it comes to AI, where are the opportunities to truly transform and elevate value in how customers experience a brand?

Money’s too tight to mention | Part Three

Adapting marketing strategies to reassure customers craving certainty and stability

By The Behavioural Architects

Part three in our series: How marketers can adapt strategies to reassure customers craving certainty and more stability

Case studies

Podcasts

Part 1: The Role of ‘Greener Marketing’ in Evolving Marketing and Driving Societal Change - John Grant, Author and the definitive ‘green marketing guy’.

In this episode we’re joined by John Grant, Author and truly, the definitive ‘green marketing guy’. Having recently read John’s latest book, ‘Greener Marketing’... https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet 26:24 Thu, 03 Jun 2021 07:30:00 +0000

Patience and Persistence Counts with Vint Cerf

Vint is one of the "Fathers of the Internet" (No, dear People, Tim Berners Lee did not build the Internet) Vint, as Programme Manager at DARPA, then Stanford... https://podcasts.marketingsociety.com/episode/patience-and-persistence-counts-with-vint-cerf 50:33 Thu, 03 Jun 2021 06:00:00 +0000

Dave Hieatt talks to Dave Dye

Dave Hieatt has influenced advertising more since he quit. First, with Howies. His mail order catalogues built up more than customer base, they built up a fan... https://podcasts.marketingsociety.com/episode/dave-hieatt-talks-to-dave-dye 01:37:34 Fri, 28 May 2021 10:49:00 +0000

Videos

Faced with the social stigma that is associated with chewing gum Beldent created an installation...