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Latest Think Pieces

Attention drives business outcomes for brands

By Laura Quigley

Source IAS Study
A better understanding of attention and how it ties to business results will help marketers ensure their campaigns capture optimum consumer attention.

SheSportTech

- getting more women in to sport tech

By Garry Dods

Source we are fearless
Support solutions provider TeamViewer has launched a new initiative to encourage more women to consider careers in sport technology roles

Member interview with Lex Bradshaw-Zanger

Sourcce and credit - Lex
Member interview with Lex Bradshaw-Zanger, Chief Marketing & Digital Officer, SAPMENA Region, L'Oréal

Case studies

Podcasts

How power corrupts relationships, with Prof. Dan Cable and Akin Omobitan

When you're on top, it can feel like everyone wants something from you. Might you be right? Or is it all in your head? Dan and Akin look to social psychology... https://podcasts.marketingsociety.com/episode/how-power-corrupts-relationships-with-prof-dan-cable-and-akin-omobitan 31:34 Mon, 01 Feb 2021 18:06:18 +0000

Videos

Exito is a charity that supports under nourished children in Colombia...

'Aid to Cart' - Exito Foundation, Colombia

Watch Boris Johnson speaking at The Marketing Society's 50th Anniversary Annual Conference in 2009.

Boris Johnson at our Annual Conference 2009

Whilst in some regions there has been a dramatic increase in the disease HIV...

'HIV Heroes Edition' - Vangardist, Austria