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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Ready to step outside

For those in brand building, a new chapter is about to begin, says Bloomberg Media's Arif Durrani

By Arif Durrani

The sun is shining, life is returning to our streets and, for those in the business of brand building, a new chapter is about to begin, says Arif Durrani.

The five best COVID-19 football campaigns

By Sean Singleton

Many industries were hit hard by the global lockdown caused by Covid19, but live sport has been especially decimated.

A manifesto for climate change

Three ways companies can change the world for good

By Robin Gadsby

Three ways companies can change the world for good... We’re at a tipping point. Climate change has long been on the radar of individuals and companies.

Case studies

Podcasts

Can marketing save the planet? Introduction from your hosts, Gemma, Geraint and Michelle

The start of a new podcast is the perfect time to meet your hosts - and authors of 'Sustainable Marketing - How to drive profits with purpose'. Tune in to hear... https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-introduction-from-your-hosts-gemma-geraint-and-michelle 18:52 Thu, 04 Feb 2021 11:11:40 +0000

Nestlé’s Gerardo Mazzeo on how Covid-19 changed their approach to innovation

As Global Innovation Director at Nestlé, Gerardo Mazzeo helps marketers all over the world to test new concepts and seize new opportunities. His Shiny New... https://podcasts.marketingsociety.com/episode/nestles-gerardo-mazzeo-on-how-covid-19-changed-their-approach-to-innovation 33:36 Wed, 03 Feb 2021 11:17:03 +0000

How power corrupts relationships, with Prof. Dan Cable and Akin Omobitan

When you're on top, it can feel like everyone wants something from you. Might you be right? Or is it all in your head? Dan and Akin look to social psychology... https://podcasts.marketingsociety.com/episode/how-power-corrupts-relationships-with-prof-dan-cable-and-akin-omobitan 31:34 Mon, 01 Feb 2021 18:06:18 +0000