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Latest Think Pieces

How Tech is Changing Marketing

By Glyn Shadwell

Photo by Christopher Gower on Unsplash
It’s no secret that technology is the ever-evolving frontier of the marketing industry. But how can marketers keep pace with the sheer speed and scale of change?

The Creative Catalyst Conference in Singapore

An event powered by Media.Monks and jointly hosted by WARC and The Marketing Society

By David Mayo

Photo by Swapnil Bapat on Unsplash
The Creative Catalyst felt like an important event that will be remembered for some time to come.

Agency CEO confessions

Reflections on four years in the role

By Andreas Krasser

Andreas Krasser
DDB Hong Kong's CEO Andreas Krasser gets unapologetically candid about what keeps him up at night four years into the role, navigating uncertainty, and the lessons on leadership that you won't find on his LinkedIn feed.

Case studies

Podcasts

Wax Lyrical, with Bulb's Head of Brand Clementine Hobson

Wax/On’s Mark Runacus and Paul Jacobs speak to Bulb’s Head of Brand Clem Hobson to learn more about their incredible success story. Clem explains how they set... https://podcasts.marketingsociety.com/episode/wax-lyrical-with-bulbs-head-of-brand-clementine-hobson 31:52 Mon, 05 Oct 2020 11:28:04 +0000

Under the Spotlight with Greg Jackson, founder and CEO of Octopus Energy

Continuing our Under the Spotlight series we were delighted to welcome Octopus Energy's Greg and Rebecca to our virtual stage— with the conversation hosted by... https://podcasts.marketingsociety.com/episode/under-the-spotlight-with-greg-jackson-founder-and-ceo-of-octopus-energy 01:06:12 Mon, 05 Oct 2020 07:00:17 +0000

Global Conversation: planning for 2021

What does the future look like as we ease out of lockdown and look ahead to ensure a company's long-term survival? Representatives from all seven of our hubs... https://podcasts.marketingsociety.com/episode/global-conversation-planning-for-2021 01:00:41 Fri, 02 Oct 2020 15:40:33 +0000

Videos