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Latest Think Pieces

Board Member Interview with Craig Borthwick

Craig Headshot - permission given
An interview from our new UAE board member, Craig Borthwick, Partner at LIGHTBLUE.

How to Thrive as a Marketing Leader in 2024

By Rachel Letham

Source and credit - canva
In this article we will explore the key strategies and mindsets that will enable marketing leaders to thrive in the face of adversity.

Accelerating Progress

Through Strategic Investment in Women

By Cristina Guida La Licata

Source and credit: TMS
Seasoned executive Cristina Guida La Licata, believes investing in women is pivotal for driving societal advancement and innovation.

Case studies

Podcasts

Inspiring Minds: Why Great Innovation Needs Great Marketing

Innovation needs marketing to create disruption and purpose in real life and marketers need to be included in development discussions earlier in the innovation... https://podcasts.marketingsociety.com/episode/inspiring-minds-why-great-innovation-needs-great-marketing 58:17 Wed, 30 Sep 2020 08:00:14 +0000

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