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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Why purpose is both opportunity and obligation

By Alex Lewis

boardroom
Many of the arguments ignore the complexity of corporate reputation and brand building. The fact is that purpose can be both an effective tool and a distracting exercise. Purpose isn’t the enemy, but the polarity of the analysis most certainly is.

Published on: 1 March 2022

How clever policies can break the bias around miscarriage

By Cressida Holmes-Smith

support
At Lucky Generals, we were one of the first companies to put an official miscarriage policy in place in 2020, outlining the support and paid leave that both women and partners can expect. This has been a small but important gesture. 

Published on: 18 February 2022

How CMOs can top the new marketing league table

By Michele McGrath

2022
As 2022 begins to unfold, I wonder if – like me – you’ve made New Year’s Resolutions to guide your actions this year? Many CMOs I speak to want this to be the year they transform marketing by decluttering. But how? I’ve shared my thoughts.

Published on: 9 February 2022

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Case studies

Podcasts

Wax Lyrical, with Bulb's Head of Brand Clementine Hobson

Wax/On’s Mark Runacus and Paul Jacobs speak to Bulb’s Head of Brand Clem Hobson to learn more about their incredible success story. Clem explains how they set... https://podcasts.marketingsociety.com/episode/wax-lyrical-with-bulbs-head-of-brand-clementine-hobson 31:52 Mon, 05 Oct 2020 11:28:04 +0000

Under the Spotlight with Greg Jackson, founder and CEO of Octopus Energy

Continuing our Under the Spotlight series we were delighted to welcome Octopus Energy's Greg and Rebecca to our virtual stage— with the conversation hosted by... https://podcasts.marketingsociety.com/episode/under-the-spotlight-with-greg-jackson-founder-and-ceo-of-octopus-energy 01:06:12 Mon, 05 Oct 2020 07:00:17 +0000
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