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Latest Think Pieces

New challenges, simple solutions

How to respond to the changing marketing landscape

By Robert Beatus

choice
Although we might feel inexperienced in the face of new challenges, the answers might be simpler than you think.

Which brand assets are you overlooking?

By Chris West

smell
If we are overlooking the role of something as fundamental as language in building our brands, are we overlooking other valuable assets too?

Covid, radical uncertainty and its consequences

By Julian Saunders

s
Things we had taken for granted suddenly stop working. McDonald’s can’t serve milkshakes, KFC has run out of chicken and some supermarket shelves are empty. 

Case studies

Podcasts

Extraordinary Tales In Extraordinary Times, with Nike's co-founder Phil Knight

Episode six of ‘Extraordinary Tales in Extraordinary Times’ features in-depth interview with Nike Co-founder and Chairman Emeritus, Phil Knight, the man... https://podcasts.marketingsociety.com/episode/extraordinary-tales-in-extraordinary-times-with-nikes-co-founder-phil-knight 38:35 Fri, 21 Aug 2020 12:21:18 +0000

Wax Lyrical, with Playfair Capital's Chris Smith and Finimize's Andrew Rummer

In this episode the Wax Lyrical team are talking finance, and more specifically modern venture capital and consumer investment insight. Managing Partner of... https://podcasts.marketingsociety.com/episode/wax-lyrical-with-playfair-capitals-chris-smith-and-finimizes-andrew-rummer 48:02 Mon, 10 Aug 2020 12:09:34 +0000

Insights From Your Industry, with Deliveroo, N Brown, Airbnb and Gousto

12 questions. 12 chapters. 220 marketing leaders. In this webinar we supported the launch of Excerpts by Experts - a brand new, must-read book featuring... https://podcasts.marketingsociety.com/episode/insights-from-your-industry-with-deliveroo-n-brown-airbnb-and-gousto 01:07:07 Fri, 07 Aug 2020 14:52:02 +0000

Videos