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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Media for tomorrow’s world

By Arif Durrani

One way to combat climate apathy must be to make the crisis a part of our daily conversation, writes Bloomberg's Arif Durrani

Why has beer advertising lost its bottle?

By Kevin Chesters

It used to be said that people didn’t drink the beer, “they drank the advertising”. Despite it being one of the biggest parity markets out there, beer brands used to use...

The Brave are dead. Long live the Brave.

What it means to be brave about mental health. And five things every leader should keep in mind.

By Paul Pilbeam

What it means to be brave about mental health. And five things every leader should keep in mind.

Case studies

Podcasts

Create a portable self for a contemporary career, with Professor Dan Cable and comedian Akin Omobita

Contemporary careers come with the expectation of employee mobility and the guarantee of on the job uncertainty. Research has found two competing pathways... https://podcasts.marketingsociety.com/episode/create-a-portable-self-for-a-contemporary-career-with-professor-dan-cable-and-comedian-akin-omobita 37:38 Mon, 03 Aug 2020 15:06:31 +0000

A Global Conversation: evolving role of the CMO

In a rapidly evolving world, what has changed for CMOs in 2020 and what does the future look like? This month’s conversation looked at the role of the CMO and... https://podcasts.marketingsociety.com/episode/a-global-conversation-evolving-role-of-the-cmo 59:18 Mon, 03 Aug 2020 14:27:10 +0000

Leadership in Uncertain Times: How You Deliver

In the final instalment of our three-part series on COVID-19 and the future economic outlook requiring marketing leaders to lead in ways they have never had to... https://podcasts.marketingsociety.com/episode/leadership-in-uncertain-times-how-you-deliver 53:06 Mon, 03 Aug 2020 12:16:47 +0000