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Influencer marketing: The double-edged sword

By Jeremy Stern

Source Canva Credit Artem Varnitsin
Top tips for successful influencer marketing: why brands need to be ensure influencer campaigns are run properly to avoid negative impact.

The Power of Entrepreneurial Thinking in Marketing

With Brand of the Year Lucky Saint

By Ruth Fittock

The Power of Entrepreneurial Thinking in Marketing
Recently awarded Brand of the Year, Lucky Saint is a great example of how entrepreneurial thinking can drive success

Member Interview with Sabina Jasinska

Source and Credit sabina jasinska
Member Interview with Sabina Jasinska, Chief Marketing Officer, Team Internet

Case studies

Podcasts

Wax Lyrical, with procurement specialist Tina Fegent

In their latest episode the Wax Lyrical team are talking to marketing procurement specialist Tina Fegent. Tina is well-known in the marketing community for... https://podcasts.marketingsociety.com/episode/wax-lyrical-with-procurement-specialist-tina-fegent 37:14 Mon, 13 Jul 2020 11:48:49 +0000

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