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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Where's my logo? The hunt for the right version of everything

By Victoria Heyward

I’d say that most of us who work in marketing are quite well organised. We manage to implement campaigns, manage agencies and we usually manage to keep a smile on our faces.

3 tips: building a world-class team

Ben Wiseman, Co-Founder of Zigzag

By Ben Wiseman

This month we hear from Ben Wiseman, Co-Founder of Zigzag on his top tips for building a world class marketing team.

Communicate Creatively and Effectively

or give your budget to charity

By Kantar

Making the case for the importance of advertising and justifying the expenditure that goes behind it isn’t always easy. This data makes that case very powerfully.

Case studies

Podcasts

A Look To The Future, with Snap Inc's Antoine Challita and L'Oreal's Mehdi Moutaoukil

How do you strike the right balance between managing long-term plans and investments against the pressures of short-term targets? How do you prioritise empathy... https://podcasts.marketingsociety.com/episode/a-look-to-the-future-with-snap-incs-antoine-challita-and-loreals-mehdi-moutaoukil 52:46 Mon, 27 Jul 2020 11:49:01 +0000

Wax Lyrical — Secrets behind Specsavers’ in-house creative success 'Should’ve gone to Specsavers'

The “Should’ve gone to Specsavers” campaign has been running for 18 years, and is regarded by many as one of the most consistently funny ad campaigns of all... https://podcasts.marketingsociety.com/episode/wax-lyrical-secrets-behind-specsavers-in-house-creative-success-shouldve-gone-to-specsavers 40:38 Mon, 27 Jul 2020 09:37:07 +0000

Customer journey post-covid — with Cathay Pacific, Coca-Cola Hong Kong, HH Global and Deloitte

Hosted by Darren Chuckry, Chair of The Marketing Society Hong Kong, we explored the experiences, challenges and changes in the customer journey post COVID-19... https://podcasts.marketingsociety.com/episode/customer-journey-post-covid-with-cathay-pacific-coca-cola-hong-kong-hh-global-and-deloitte 01:29:33 Mon, 20 Jul 2020 16:32:02 +0000