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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

‘Why TV is at the heart of effectiveness’

Drawing on a wealth of data and taking some innovative new approaches in a new white paper

Source Thinkbox
Drawing on a wealth of data and taking some innovative new approaches, a new white paper concludes that TV continues to be the dominant force for long-term, top-of-funnel demand growth.

Published on: 23 May 2024

Accelerating AI-Driven Marketing Maturity

Source BCG Report
In today's constantly evolving marketing landscape, leveraging advanced tech is essential for any business wanting to transform its data-driven marketing capabilities.

Published on: 23 May 2024

Member interview with Melanie Lindquist

source and credit melanie
Member Interview with Melanie Lindquist, Managing Director (APAC) at Talon.

Published on: 21 May 2024

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Case studies

Podcasts

Ones to Watch — delivering results, with Brand Learning's Russell Pocock

Ones To Watch is a unique professional development programme as part of our Being Bold initiative exclusive to our client-side corporate members. It builds upon... https://podcasts.marketingsociety.com/episode/ones-to-watch-delivering-results-with-brand-learnings-russell-pocock 18:36 Thu, 16 Jul 2020 11:42:10 +0000

Ones to Watch — commercial storytelling, with IBM's Jeremy Waite

Ones To Watch is a unique professional development programme as part of our Being Bold initiative exclusive to our client-side corporate members. It builds upon... https://podcasts.marketingsociety.com/episode/ones-to-watch-commercial-storytelling-with-ibms-jeremy-waite 01:23:34 Wed, 15 Jul 2020 15:01:20 +0000
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Videos