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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Challenger brands to watch in 2020

By eatbigfish

Welcome to eatbigfish’s annual list of the challenger brands you need to know about in the year ahead.

Q&A with Severn Trent's CEO, Liv Garfield

By Mike Piggott

We decided to quiz Liv on a few topics: responsibility as a leader, responsibility as a business, brand purpose, and bravery and community.

Neuroscience and context in a changing media landscape

By Shazia Ginai

Getting advertising in front of the right consumer used to be a much simpler affair than it is today, with TV taking pride of place as the most coveted platform.

Case studies

Podcasts

Wax Lyrical — Secrets behind Specsavers’ in-house creative success 'Should’ve gone to Specsavers'

The “Should’ve gone to Specsavers” campaign has been running for 18 years, and is regarded by many as one of the most consistently funny ad campaigns of all... https://podcasts.marketingsociety.com/episode/wax-lyrical-secrets-behind-specsavers-in-house-creative-success-shouldve-gone-to-specsavers 40:38 Mon, 27 Jul 2020 09:37:07 +0000

Customer journey post-covid — with Cathay Pacific, Coca-Cola Hong Kong, HH Global and Deloitte

Hosted by Darren Chuckry, Chair of The Marketing Society Hong Kong, we explored the experiences, challenges and changes in the customer journey post COVID-19... https://podcasts.marketingsociety.com/episode/customer-journey-post-covid-with-cathay-pacific-coca-cola-hong-kong-hh-global-and-deloitte 01:29:33 Mon, 20 Jul 2020 16:32:02 +0000

Ones to Watch — delivering results, with Brand Learning's Russell Pocock

Ones To Watch is a unique professional development programme as part of our Being Bold initiative exclusive to our client-side corporate members. It builds upon... https://podcasts.marketingsociety.com/episode/ones-to-watch-delivering-results-with-brand-learnings-russell-pocock 18:36 Thu, 16 Jul 2020 11:42:10 +0000