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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Olympics: finding authenticity in a corrupted world

By Julian Saunders

Olympics
In the run up to Tokyo 2020 the question on everyone’s lips was – “will it be the same without spectators?”

Published on: 2 August 2021

Brand purpose done right: an interview with Scott Goodson and Chip Walker

By eatbigfish

Patagonia
In a new book: Activate Brand Purpose, authors Scott Goodson and Chip Walker of Strawberry Frog argue for a deeper understanding of brand purpose.

Published on: 2 August 2021

Why is one of the best brand building levers not fully exploited?

By Kantar

Experience Uniquely
Consumer experience plays a crucial role in shaping brand memories, yet analysis shows few brands are fully harnessing its power to build to build experiences that drive brand value.

Published on: 22 July 2021

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Case studies

Podcasts

Ones to Watch — delivering results, with Brand Learning's Russell Pocock

Ones To Watch is a unique professional development programme as part of our Being Bold initiative exclusive to our client-side corporate members. It builds upon... https://podcasts.marketingsociety.com/episode/ones-to-watch-delivering-results-with-brand-learnings-russell-pocock 18:36 Thu, 16 Jul 2020 11:42:10 +0000

Ones to Watch — commercial storytelling, with IBM's Jeremy Waite

Ones To Watch is a unique professional development programme as part of our Being Bold initiative exclusive to our client-side corporate members. It builds upon... https://podcasts.marketingsociety.com/episode/ones-to-watch-commercial-storytelling-with-ibms-jeremy-waite 01:23:34 Wed, 15 Jul 2020 15:01:20 +0000
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