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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Social norms and conformity - part 1

The new frontier in behavioural science

By The Behavioural Architects

"Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one.”

Phoenix brands: best marketing comebacks

Five lessons from Giles Lurey

By Giles Lury

Giles Lury lists key learnings from the top five come backs as a thought starter for any marketer facing the challenge of revitalizing their brand.

10 tips for effective brand names

By Simon Gore, the brandgym

Simon Gore shares ten tips to help you develop effective brand names, based on the combined experience of our brandgym partners over the last 25 years.