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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Fewer, bigger, better – putting theory into practice

By Simon Bailey, Director at The Forge

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In last month’s Empower publication we discussed the importance of businesses facing into post-lockdown challenges by doing ‘fewer, bigger, better’.

Published on: 23 April 2021

A playbook for creating collective rituals

By Richard Bordenave

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Rituals are co-created from the bottom up: brands can only create the conditions, trigger the situation, and encourage the movement.

Published on: 19 April 2021

Can brands create social change at lightspeed?

A case for collective rituals

By Richard Bordenave

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Beyond product re-engineering, brands require consumers to take action to accelerate the change.

Published on: 19 April 2021

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