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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Using AI to uncover the signals that matter

iProspect

With an explosion in both the array of formats and breadth of dynamic creative opportunities across digital channels, the need to understand what’s working or...

New business in the time of coronavirus

By Dan Cunningham

Google can tell us a lot about our anxieties. ‘How long does coronavirus last?’ was the most searched term of last week according to Google Trends.

We’re only human after all

Making sense of the wide spectrum of responses to Covid-19

By The Behavioural Architects

Over the last month we have seen a wide spectrum of behavioural responses to Covid-19 in society, from the few who seem to just ignore all advice to those too scared to leave home.