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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

COVID-19: Lessons from China

Dentsu Aegis Network

China began the COVID-19 crisis earlier than the rest of the world and is now starting to edge its way back to a new normality of existence. As the volume of...

Agency relations in the time of COVID-19

By The Observatory International

How should advertisers engage with their agencies at a time of reduced spend and restricted communications channels?

Market research needs to travel bravely into multiple futures

By Gemma Jones

In 2020, marketers need research approaches that help us explore the world as it really is: chaotic, uneven and simultaneously totally mundane and wildly unpredictable.