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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Earth Day 2022: Invest in our planet

Marketing's role in creating a sustainable future

Marketing Leaders have a significant part to play in promoting and driving sustainability, and it is now more important than ever for brands to stand up.

The Metaverse is here! How marketers can embrace this new frontier

By Michele McGrath

If I say metaverse, what comes to mind? The new improved ‘Second Life’? Something from a superhero film? A flash in the pan? In fact, the metaverse is a trillion-dollar opportunity. It’s understandably piquing the interest of many marketing leaders today.

An interview with Linda Bethea

Our New York Board Member

We are delighted to welcome Danone's Head of Marketing Linda Bethea as she joins The Marketing Society New York Board. We interviewed her to find out her favourite marketing campaigns, the biggest risks she's taken in her career and more.