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Q&A With Ekaterina Kolesnik

Q&A With Ekaterina Kolesnik

Ekaterina is a senior marketer with experience in the drinks industry in mature and emerging markets. Having started her marketing career in 2006 at IMS...

The Business Blindfold

The Business Blindfold

The fundamental flaw in the tools businesses use to understand their consumers – and why removing the blindfold is essential to delivering sustained, profitable growth.

Chinese New Year is evolving and this is how brands can stay ahead

Brands: Chinese New Year

Four key insights to get ahead

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