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The Marketing Society Middle East

Marketing Society Middle East

grgr

Having been the UK's most influential network of senior marketers since 1959...

Targeting behavior to change behavior

By Faris Yakob

darts

The model behind most advertising relies on a seemingly common-sense cognitive cascade. If a company can get access to an audience’s attention, it can then...

Q&A: Kimberly Smith, founder, Marjani Beauty

Q&A: Marjani Beauty

Women of color are now more informed, and we’re demanding more from the brand.

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