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Could chatbots eventually be better communicators than humans?

Chatbots better than humans?

Chatbots are coming, but this does not mean that the end of marketers and creativity is nigh, argues Jamie Evans-Parker, founder and CEO of wayve.
 

Data-driven campaigns, done well

Data-Driven Campaigns, Done Well

Manjiry Tamhane, WW CEO of Gain Theory, judged the Creative Data Lions recently at the Cannes Lions Advertising Festival.  Inspired by what she’s seen, she...

The Behavioural Economics Guide 2016

Behavioural Economics Guide

Last month we saw the launch of the 2016 BE Guide, following the very successful 2015 Guide

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