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CMO Fireside Chat: Marketing and the Start-Up World

CMO Fireside Chat

Elizabeth, or ‘Lizzie’, has held various leadership positions at Lazada in Southeast Asia, including CEO of Lazada Indonesia and MD of Lazada Malaysia.

Prior...

3 types of challenger brand strategy

3 types of challenger brand strategy

If you're reading this you probably own or work on a brand.

Watch out for David!

By Richard Kirstein

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I recently started reading “David & Goliath” by Malcolm Gladwell.

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