Cannes 2025 Spotlight
Join The Marketing Society at a series of events at Cannes

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!
Join The Marketing Society at a series of events at Cannes
Brands as units of social currency
So sings Maren Morris on her track “80s Mercedes” which reminded yet again of the power of brands as a form of social currency.
Brexit & Brands
I think it’s fair to say that the Brexit vote took all of us by surprise: Agency and client.
Creativity and Innovation
In March 2014, Harvard Business Review ran a story entitled “Why China Can’t Innovate” . It highlighted the view that “the West is home to creative business...