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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Brands as units of social currency

So sings Maren Morris on her track “80s Mercedes” which reminded yet again of the power of brands as a form of social currency.

Marketing in times of uncertainty: Brexit & Brands

Brexit & Brands

I think it’s fair to say that the Brexit vote took all of us by surprise: Agency and client.

Creativity and innovation through the eyes of Confucius

Creativity and Innovation

In March 2014, Harvard Business Review ran a story entitled “Why China Can’t Innovate” . It highlighted the view that “the West is home to creative business...