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Brands as units of social currency

Brands as units of social currency

So sings Maren Morris on her track “80s Mercedes” which reminded yet again of the power of brands as a form of social currency.

Marketing in times of uncertainty: Brexit & Brands

Brexit & Brands

I think it’s fair to say that the Brexit vote took all of us by surprise: Agency and client.

Creativity and innovation through the eyes of Confucius

Creativity and Innovation

In March 2014, Harvard Business Review ran a story entitled “Why China Can’t Innovate” . It highlighted the view that “the West is home to creative business...

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