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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Dance baby dance

I call this scenario “Dance Baby Dance” – imagining that they are firing bullets at my feet and thus forcing me to dance.

Dealing with challenging managers

So...

The power of can-if thinking - seeing people as natural resource

Power of can-if thinking

Not an ideal choice for the two million people who left China at the end of the Civil War.

The new government needed to build a strong economic foundation as a...

Marketing to machines: why algorithms are our destiny

Marketing to machines

We Are Social's global consultant, Simon Kemp explores the impact of machine learning on the marketing industry.