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Does supermarket advertising lack ambition?

Does supermarket advertising lack ambition?

Following the Morrisons, Asda and Co-operative creative reviews, and ahead of a possible Sainsbury's pitch...

Want great marketing? Be more Iceland

Want great marketing? Be more Iceland

I was once asked by Campaign for my "personal mantra'" and I responded with the answer, "Simplicity is Genius".

Do the right thing

By Richard Kirstein

doright

Professor Mark Ritson recently delivered an inspiring presentation at Marketing Week Live which is now online for those who couldn’t attend.

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