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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Fighting the Shrinkflation of Creativity

By Layal Baaklini

idea generation and lightbulb with papers
In the race to move faster and do more, creativity is often what quietly shrinks first. This article from Layal Baaklini explores why that happens and how we as leaders can bring creativity back to full size. You’ll learn five simple ways to protect creative energy and help your team think bigger again.

Published on: 23 February 2026

Why Your AI Efficiency Play Is Making Your Brand Forgettable

By Dr Gemma Calvert, Krishnan Menon, Gita de Beer

Glass brain with fading logos
In this piece Professor Gemma Calvert, Krishnan Menon and Gita de Beer argue that AI is making brands forgettable by prioritising efficiency and sameness over emotionally meaningful experiences that create the lasting memories that drive purchase decisions.

Published on: 23 February 2026

Why Marketing Needs Awards Recognition Now More Than Ever

Thoughts from our Awards judges

people collecting an award at The Marketing Society Global Awards

For over four decades, The Marketing Society Awards have illuminated marketing's true power - delivering measurable impact that transforms businesses, builds...

Published on: 23 February 2026

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Case studies

2022 TMS Awards Winner, The Ozone Project

Powering the Premium Web

Source: The Ozone Project Awards entry
The Ozone Project is a technology and data-led digital advertising platform built for brands by the UK's leading publishers.

Published on: 27 June 2022

2022 TMS Awards Winner, Tesco Christmas 2021

Harnessing the Spirit of the Nation to create Fame and Drive Growth

Source: Tesco Awards entry
Tesco’s 2021 Christmas campaign was the tricky ‘second album’ to the hugely successful performance of ‘No Naughty List’ in 2020.

Published on: 27 June 2022

2022 TMS Awards Winner, EY-Parthenon

EY-Parthenon Reshaping Results

EY Awards entry
The British economy has faced a turbulent couple of years, with Brexit uncertainty preceding the mayhem caused by the Covid-19 pandemic.

Published on: 27 June 2022

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Podcasts

TikTok as the ultimate marketing tool for our age

In the latest Shiny New Object podcast episode, Ottobock's Senior Performance Marketing Specialist, Grettel Clark, talks about what makes TikTok the ultimate...

https://podcasts.marketingsociety.com/episode/tiktok-as-the-ultimate-marketing-tool-for-our-age 20.602775516666668 2023-11-21T10:09:00.000Z

The Whole Marketer Ep107 - Strategic Insights with guest Febronia Ruocco

Episode #107. This episode discusses a technical skill on strategic insight, which is fundamental in building a long-term strategy that drives the commercial...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep107-strategic-insights-with-guest-febronia-ruocco 30.97216945 2023-11-21T07:00:00.000Z

Leading Conversations - Mental and Brain Health

Episode 2

In this episode, Barry talks to Janice Hutchinson from ICAS and Mick Doran from Noggin the Brain People about Mental & Brain Health. Tune in for some...

https://podcasts.marketingsociety.com/episode/leading-conversations-mental-and-brain-health 41.106339166666665 2023-11-10T09:15:00.000Z
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Videos

yuu Rewards Club: the need for digital transformation

yuu
The Dairy Farm Group is the leading retailer in Hong Kong that has served Hong Kongers for a very long time.

yuu Rewards Club: the need for digital transformation

Marketing Society Awards 2021 - a word from Syl Saller

syl

For more information on how to enter The Marketing Society Awards 2021 head here.

Entry deadline is 26 Feb.

Marketing Society Awards 2021 - a word from Syl Saller

St Andrew's Day Celebration: Interview with Amar Latif

St Andrew's Day Celebration: Interview with Amar Latif

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