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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Fellows Interview with Ritchie Mehta

Fellows Interview with Ritchie Mehta, Founder, School of Marketing

Unlocking Silos to Maximise your Media Effectiveness in 2026

By Marc Zander

Teads' Marc Zander on why brands looking to maximize media effectiveness in 2026 must break down traditional silos and integrate data, insights and creative excellence (DICE) as well as combining branding and performance strategies.

He’s on TikTok 7 hours a day, so we hired him for our social content strategy

By Lex Bradshaw-Zanger

Lex Bradshaw-Zanger on why effective marketers need real-world customer experience not just platform knowledge or category enthusiasm to truly understand human behaviour and create strategies that drive genuine engagement and satisfaction.

Case studies

2021 TMS Awards commended, Tesco

How celebrating the nation's naughtiness helped Tesco win a covid Christmas

Tesco began planning their 2020 Christmas campaign off the back of three consecutive Christmases of growth.

2021 TMS Awards winner, O2

Bubl: The blue robot that transformed a telco's fortunes

The telco industry was facing greater commoditisation than ever before.

Marketing Transformation 2020

Lessons from The Marketing Society's Awards

By Accenture

In this report, brought to you by Accenture Interactive and The Marketing Society, we look at The Marketing Society Awards and draw out three defining themes common across the winners.

Podcasts

Nature on the board…Part 1: Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance

“What does business have to do with nature?

The next two episodes of Can Marketing Save the Planet go DEEP! We suggest you wrap up warm, pop in your headphones...

https://podcasts.marketingsociety.com/episode/nature-on-the-boardpart-1-exploring-what-business-has-to-do-with-nature-with-alexandra-pimor-director-of-nature-governance 38.262855216666665 2023-12-11T07:55:00.000Z

Leading Conversations - Sustainability

Episode 4

In this episode, Lane Agency are joined by Christian Arno and Olly Davies as they discuss the broad, but piping hot topic of sustainability – from...

https://podcasts.marketingsociety.com/episode/leading-conversations-sustainability 36.302420833333336 2023-12-08T09:02:00.000Z

Neurodiversity as a marketing superpower

🚀 Explore the untapped potential of neurodiversity and ADHD in data-driven marketing. Our latest guest, Cate McVeigh, European Senior Marketing Analytics...

https://podcasts.marketingsociety.com/episode/neurodiversity-as-a-marketing-superpower 21.434340133333333 2023-12-05T10:28:00.000Z