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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Red pill or blue pill: the AI choice most marketing leaders aren’t seeing clearly

The Red Pill Series

By Joe Hildebrand

Red and blue pills over city lights
Joe Hildebrand from Humari explains that while most marketing leaders are investing in AI tools and automation but the real returns come from investing in people, culture, and human readiness.

Published on: 26 March 2026

AI is not creating your brand, it is interpreting what already exists

By Kerry Parkin

Futuristic landscape with AI interface
This article looks at how AI is a curator of existing brand reputation rather than a creator, meaning organisations must focus on strengthening their external signals and test at scale to understand how they're being represented in AI outputs.

Published on: 26 March 2026

Why AI in Customer Experience May Be Happening in the Wrong Place

By Darius LaBelle

Alt text Interacting with the digital future
AI in CX should focus on adapting experiences to individuals in real time, not just automating content at scale, according to Darius LaBelle in this article.

Published on: 26 March 2026

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Case studies

2022 TMS Awards Commended, KP Snacks

A Tyrrellbly, Tyrrellbly Good Innings

Source: KP Snacks Awards entry
Tyrrells, a premium sharing crisp brand, drove both premium credentials and category value through consistent investment in a distinctive brand platform.

Published on: 5 July 2022

2022 TMS Awards Commended, The National Lottery

Celebrating Our Players' Role In Olympic And Paralympic Success

Source: TNL Awards Entry
Our Olympic and Paralympic success is a great example of how the National Lottery “Makes Extraordinary Happen for Everyone”.

Published on: 5 July 2022

2022 TMS Awards Commended, Barclays

Marketing That Made Money Work For The Nation

Source: Barclays Awards Entry
We decided to tackle the UK’s dysfunctional relationship with money head on. Our promise to “Make Money Work For You” flipped the script.

Published on: 5 July 2022

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Podcasts

Think Equal Podcast - Leanne Foy meets Lisa King

This month, THINK EQUAL Project Director, Leanne Foy meets Lisa King, Co-Founder of Tales and Heads.

Tales and Heads was founded by Lisa and Margaret Flannagan...

https://podcasts.marketingsociety.com/episode/think-equal-podcast-leanne-foy-meets-lisa-king 24.643917716666667 2023-12-01T09:13:00.000Z

The Whole Marketer Ep108 - Marketing Effectiveness with guest Rachel Moss

Episode #108. Marketing Effectiveness is the focus of this episode and a key technical skill for marketers to define, set, track and review KPIs in order to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep108-marketing-effectiveness-with-guest-rachel-moss 32.8194618 2023-11-28T07:00:00.000Z
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Videos

Marketing Society Annual Lecture 2021

With the Global CEO of Gillette, Gary Coombe
gc

The best a brand can be

In 2019, Gillette launched their campaign “The Best Men Can Be” with a short film

Marketing Society Annual Lecture 2021

Navigating New Faultlines of Retail

What are the new faultlines of retail, and how can brands navigate them to drive growth?

Navigating New Faultlines of Retail

Wonder Women

What does the future hold for women in marketing? With Diageo, The Female Lead, and authors Katy Mousinho and Giles Lury
ww

Sunday 8 March 2021 was International Women’s Day–a chance for women across the world to share their

Wonder Women

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